COMPANY & BRAND OVERVIEW
APAS COSMOTECH PRIVATE LIMITED is an investor-backed beauty and personal care company building modern, science-led brands powered by marine botanical science. Its products are developed with high-quality botanical ingredients and scientifically validated actives and manufactured at GMP-certified, ISO 22716-compliant facilities.
Its flagship brand, CINCINNUS.shop, is a up-to-date Indian botanical haircare brand offering clean, cruelty-free and toxin-free solutions designed for all hair types. With a growing presence across D2C, Amazon, Nykaa and offline retail, APAS Cosmotech is building a pan-India beauty business with ambitions for global expansion and exports.

ROLE SUMMARY
The Head of Ecommerce will own and scale Cincinnus's entire online business, spanning the Direct-to-Consumer (D2C) channel (Cincinnus.shop and app) and Marketplace channels (Amazon, Nykaa, and other emerging platforms). This is a P&L-owning; leadership role responsible for driving revenue growth, profitability, customer acquisition, and brand equity across all digital sales channels,



while balancing the brand-building priorities of D2C with the scale and execution rigor required for marketplace growth. Reports directly to the Founder & CBGO.

KEY RESPONSIBILITIES
Strategy & P&L; Ownership
- Own the end-to-end ecommerce P&L; across D2C and marketplace channels, including revenue, gross margin, contribution margin, and profitability targets.
- Define and execute the annual and quarterly ecommerce growth strategy aligned with Cincinnus's overall business objectives.
- Build channel-wise business plans, balancing investment between D2C brand-building and marketplace scale.

D2C Business Leadership
- Drive traffic, conversion, AOV, and repeat purchase rate on Cincinnus.shop.
- Own the D2C tech stack roadmap (Shopify/equivalent), UX/UI improvements, checkout optimization, and site performance.
- Lead performance marketing, SEO, CRM/retention, and loyalty programs in coordination wit

📌 Ecommerce Head (Ahmedabad)
🏢 CINCINNUS.shop
📍 Ahmedabad