Digital Marketing Manager

About the Role : A Premium school based in Pune is looking for a Digital Marketing Manager to lead online marketing for our three campuses — Alandi, Indore and Latur. The role will focus on driving admissions through digital channels, managing paid campaigns, social media, content and online lead generation.

We are looking for someone who understands that school marketing is not just about generating leads or engagement. The goal is to reach the right parents, generate quality enquiries, drive campus visits and contribute to admissions.

Key Responsibilities
• Plan and manage digital marketing campaigns for all three campuses.
• Manage Meta, Google and YouTube advertising with a focus on lead quality and admissions. • Develop campus-wise and admission-cycle-wise digital strategies.
• Manage and guide the social media strategy and content calendar.
• Coordinate with school teams to ensure timely content from all campuses.
• Work with designers, video teams and website teams to create effective digital campaigns.




• Monitor competitors and identify recent digital marketing opportunities for school admissions.
• Track the complete digital funnel — Leads → Qualified Leads → Campus Visits → Applications → Admissions.
• Analyse campaign performance and continuously optimise budgets, audiences, creatives and messaging.
• Work closely with the admissions team to understand lead quality and improve conversion.
• Prepare regular performance reports with clear insights and recommended actions.
• Ensure the school's websites, landing pages and digital presence support the admission journey.

What We Are Looking For
• 5–6 years of digital marketing experience, preferably with experience in school/K 12/education marketing.
• Hands-on experience with Meta Ads and Google Ads.
• Solid understanding of social media and digital content.
• Experience managing lead-generation campaigns and analysing performance.
• Understanding of website, landing-page and conve

📌 Digital Marketing Manager (India)
🏢 Ethiqual Global
📍 India