Required- Experience in managing FMCG/digital brand content of 3-4 years.
Core Roles & Responsibilities
1. Catalog Management & Hygiene
Listing & Onboarding: Manage the end-to-end process of listing new SKUs and bundles across all platforms. Ensure 100% "Live" status for the active portfolio.
Master Data Management: Maintain a centralized repository of product information (weights, dimensions, FSSAI details, ingredients, and pricing).
Inventory Sync: Coordinate with the supply chain team to ensure catalog visibility aligns with stock availability to minimize "Out of Stock" (OOS) listings.
2. Content Optimization (SEO & Conversion)
Search Engine Optimization (SEO): Craft search-friendly titles, bullet points, and descriptions using high-volume keywords to improve organic rankings.
A+ Content/EBC: Oversee the creation and upload of Enhanced Brand Content (A+) and brand stores to drive higher conversion rates (CVR).
Visual Asset Management: Ensure all products have high-resolution, platform-compliant imagery (hero images, lifestyle shots, and infographics). For Q-commerce,
focus on "mobile-first" assets that highlight pack size and key advantages clearly.
3. Q-Commerce Specialization
Speed to Market: Execute rapid listing for seasonal campaigns or new launches specifically for quick-commerce timelines.
Banner & Visibility Management: Coordinate with platform category managers to ensure brand banners and "Search Bar" optimizations are live during high-traffic periods.
4. Performance Tracking & Analytics
Content Health Scores: Regularly audit PDPs (Product Detail Pages) against platform benchmarks and competitor listings.
Share of Voice (SOV): Monitor organic and paid ranking for key category keywords.
Feedback Loop: Analyze customer reviews and Q&A; sections to update content and address common consumer pain points or misinformation.
5. Stakeholder & Agency Coordination
Internal Liaison: Work with Brand Managers to ensure digital assets align with the overall brand g
📌 Senior Officer (Mumbai)
🏢 Marico
📍 Mumbai