29 Aug
|
BruntWork
|
India
Job Overview
Our client is looking for an analytical, execution-oriented Technical SEO & Performance Analyst to take ownership of site performance, technical search health, and data-driven content optimization across a portfolio of digital assets.
Rather than generating high-volume bulk content, you will use data from Google Search Console and GA4 to diagnose traffic drops, spot high-impression/low-CTR opportunities, execute internal linking strategies, and recover high-value search properties within strict Australian healthcare advertising compliance guidelines.
This role is ideal for a data-first SEO strategist who relies on query-level performance metrics, spreadsheet analysis, and smart AI workflows to determine high-ROI optimizations.
Client Overview
Our client operates a large-scale, multi-site digital network encompassing 50 to 60 specialized web properties focused on plant-based medicine, clinical research, and patient education. Having completed extensive foundational work across brand compliance, interlinking architecture, and Search Console performance audits across 58 search properties, they are adding a dedicated remote specialist to manage, optimize, and protect their search ecosystem.
Schedule:
- Monday - Friday, 9:00 AM - 5:00 PM AEST (20 work hours per week)
Responsibilities: 1. Performance Analysis & Diagnosis
- Conduct property, page, and query-level performance analysis across 50+ properties inside Google Search Console and GA4.
- Monitor organic search traffic trends to isolate growing vs. declining search assets and diagnose root causes for ranking or traffic losses.
- Uncover "striking distance" keywords (Positions 5–20) and high-impression / low-CTR pages to prioritize metadata and on-page optimization.
- Maintain clean performance dashboards in spreadsheets (Google Sheets / Excel) to report ecosystem health and trends.
2. On-Page & Technical Ecosystem Optimization:
- Execute targeted on-page SEO updates, content refreshes, consolidations, and structural improvements driven by search intent data.
- Implement strategic internal-linking structures across topical clusters to maximize page authority and semantic flow.
- Manage basic technical SEO, indexing issues, canonical tags, and crawl errors across web properties (including Google Sites and similar WYSIWYG environments).
- Utilize AI productivity tools intelligently to assist with search intent research, data analysis, entity mapping, and workflow optimization.
3. Healthcare Compliance & Governance:
- Ensure all content updates, internal links, and on-page optimizations strictly adhere to relevant Australian healthcare advertising and regulatory compliance standards.
- Document updates, track performance impacts, and maintain accurate change logs across properties.
Requirements:
- Hands-on GSC & GA4 Experience:
Demonstrated expertise analyzing multi-property Search Console environments, diagnosing traffic fluctuations, and building data-led optimization roadmaps.
- Technical & On-Page Proficiency: Solid knowledge of on-page SEO, semantic interlinking, indexation management, and content consolidation principles.
- Data-Driven Strategy: Ability to analyze query-level data in spreadsheets to prioritize tasks based on measurable search prospect rather than content output volume.
- Healthcare & Compliance Awareness: Ability to execute SEO optimizations strictly within regulated industry guidelines (healthcare, medical, or advertising compliance frameworks).
- Practical Assessment: Willingness to complete a brief practical SEO / data-analysis exercise as part of the candidate selection process.
Technical Stack & Tools:
- Analytics & Search Tools: Google Search Console (GSC), Google Analytics 4 (GA4)
- SEO & Keyword Platforms: Ahrefs, Semrush, Screaming Frog, Google Keyword Planner
- CMS Environments: Google Sites, WordPress, and related WYSIWYG web platforms
- Spreadsheets & AI Workflows: Google Sheets / Excel, AI Analysis Assistants (ChatGPT, Claude, etc.)
Independent Contractor Perks
- Permanent work from home
- Immediate hiring
Note Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.
📌 Technical SEO & Performance Analyst (Australian Healthcare) (India)
🏢 BruntWork
📍 India