We are looking for a Senior Copywriter who can turn ideas into compelling narratives, experiences and conversations.
The role goes beyond writing great copy. The Senior Copywriter will be responsible for developing big ideas, campaign narratives, event concepts, brand experiences, scripts and communication that bring brands to life across physical, digital and experiential touchpoints.
The ideal candidate is someone who can think strategically, write sharply and collaborate closely with creative, strategy, client servicing, production and business teams.
Key Responsibilities
1. Concept & Creative Development
- Develop creative concepts and big ideas for brand experiences, events, activations, launches, festivals and IPs.
- Translate brand briefs and business objectives into compelling creative territories.
- Develop campaign platforms, creative narratives, themes, taglines and messaging.
- Think beyond conventional advertising and create ideas that can come alive as experiences.
- Contribute to ideation sessions, creative brainstorms and pitch presentations.




- Develop integrated ideas spanning on-ground, digital, social, content and other communication platforms.

2. Copywriting & Content
- Write transparent, engaging and impactful copy across multiple formats, including:
- Event concepts and presentations
- Campaign taglines and headlines
- Event names and properties
- Scripts and AV films
- Social media content
- Digital campaigns
- Invitations and event communication
- Brand experiences and installations
- On-ground branding and signage
- Stage, emcee and show-flow scripts
- Press and promotional communication
- Website and marketing content
- Adapt tone and messaging across different brands, audiences and platforms.
- Ensure all communication is grammatically correct, creatively strong and aligned with brand guidelines.

3. Event & Experiential Storytelling
- Create narratives that connect the brand, audience and experience.
- Develop storytelling frameworks for event

📌 Senior Copywriter (Mumbai)
🏢 CAB Experiences
📍 Mumbai