Job Summary

Strategic Alliances/Channel Sales professional with 10-12+ years of experience in building SI, VAR, MSP, OEM, and channel partner ecosystems, driving partner-led revenue, GTM strategies, and business growth. Strong exposure to SaaS/Enterprise Technology with expertise in partner onboarding, enablement, pipeline management, negotiations, and strategic relationship management.

Job Details

- Experience: 10-12 years

- Job Type: Full time

- Location: Gurugram, Bangalore

Role Overview

- We are looking for an experienced Strategic Alliance Manager to build, expand, and accelerate Promobi Technologies partner ecosystem across India. In this role, you will be responsible for identifying, onboarding, enabling, and growing strategic partnerships with System Integrators (SIs), Value-Added Resellers (VARs), Managed Service Providers (MSPs), OEMs, and other channel partners to drive revenue growth through joint go-to-market initiatives.

- You will own the complete partner lifecycle-from partner acquisition and business planning to enablement, joint marketing, pipeline management, and performance optimization-while collaborating with cross-functional teams to maximize partner success.

Key Responsibilities

- Identify, recruit, and onboard strategic partners including System Integrators (SI), Value-Added Resellers (VAR), Managed Service Providers (MSP), OEMs, and channel partners across India.

- Develop and execute joint Go-to-Market (GTM) strategies, including co-selling, co-marketing initiatives, partner enablement programs, and channel incentive plans.

- Build robust relationships with partner leadership teams and create long-term strategic business plans to drive mutual growth.

- Lead partner onboarding by creating playbooks, sales toolkits, training programs, certification initiatives,



and business planning sessions.

- Work closely with Sales, Marketing, Product, Customer Success, and Support teams to ensure successful execution of partner-led opportunities.

- Negotiate partnership agreements, commercial terms, revenue-sharing models, incentive structures, and annual business targets.

- Monitor and improve partner performance through defined KPIs such as revenue contribution, pipeline generation, partner engagement, deal registrations, certifications, and customer satisfaction.

- Conduct regular pipeline reviews and quarterly business reviews (QBRs) with strategic partners to identify growth opportunities and address performance gaps.

- Explore new partnership opportunities across industry verticals, regional markets, and emerging technology ecosystems.

- Represent Promobi Technologies and Scalefusion at industry conferences, partner events, webinars, and networking forums to strengthen brand presence.

- Gather competitive intelligence and market insights to enhance partner programs and contribute to product and marketing strategies.

Required Skills / Experience

- 10-12 years of experience in Strategic Alliances, Channel Sales, Partner Management, or Business Development within SaaS, Enterprise Software, IT Infrastructure, Cybersecurity, Device Management, or Endpoint Management.

- Demonstrated success in building and scaling partner ecosystems involving SI, VAR, MSP,



OEM, and channel partners within the Indian market.

- Strong understanding of SaaS business models, enterprise sales cycles, channel strategies, and partner incentive programs.

- Experience driving partner-led revenue growth through strategic GTM initiatives and joint business planning.

- Excellent negotiation, stakeholder management, and relationship-building skills with the ability to influence senior executives.

- Strong cross-functional collaboration skills with Sales, Marketing, Product Management, Customer Success, and Support teams.

- Ability to develop strategic partnership plans while remaining hands-on in execution and partner engagement.

- Strong analytical mindset with experience tracking partner KPIs, forecasting pipeline, and measuring business impact.

- Outstanding communication, presentation, and interpersonal skills.

- Self-driven, entrepreneurial mindset with the ability to thrive in a fast-paced, high-growth environment.

- Willingness to travel within India for partner meetings, customer engagements, and industry events.

Preferred Qualifications

- Bachelor s degree in Business, Engineering, Information Technology, or a related field.

- MBA or equivalent postgraduate qualification is preferred.

- Prior experience in Unified Endpoint Management (UEM), Mobile Device Management (MDM), Enterprise Mobility Management (EMM), Cybersecurity, Enterprise SaaS, or IT Infrastructure solutions will be an added advantage.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Strategic Alliance Manager (Gurugram)
🏢 Scalefusion
📍 Gurugram