Role Overview

Key Responsibilities:
- Create engaging marketing materials, graphics, and video content for both online campaigns and print using Canva, Adobe Photoshop, Illustrator, Premiere Pro, After Effects, DaVinci Resolve, Final Cut Pro, and CapCut.
- Develop, execute, and optimize social media marketing strategies across Instagram, Facebook, LinkedIn, TikTok, and other platforms using tools like Meta Business Suite, TikTok Creative Center, Hootsuite, Later, Sprout Social, and Metricool.
- Manage and update the company’s website and intranet using WordPress and WIX, ensuring content is current and aligned with brand goals.
- Utilize AI content and video creation tools (Runway ML, Open AI SORA, Google VEO, Pika Labs, Luma AI, Descript, ElevenLabs, ChatGPT) for scripting, ideation, and content production.
- Edit and enhance audio, captions, and assets using Adobe Audition, auto-caption tools (CapCut, VEED, Subtitles.ai), and licensed audio platforms (Epidemic Sound, Soundstripe, or similar).
- Conduct data analysis to evaluate campaign success, social media performance,



and lead generation effectiveness; report findings to management.
- Collaborate with the communications team to support community events, sponsorships, fundraisers, and international conferences, ensuring consistent brand representation.
- Build and maintain brand awareness through effective positioning, visual identity, and messaging across all platforms.
- Work closely with the Sales & Pricing team to create sales materials, presentations, campaigns, and other support tools to drive business growth.
- Perform additional responsibilities as assigned by management.

Application Question(s):
- Are you proficient in developing and managing websites using WordPress and WIX?
- Do you have advanced experience using Canva, including brand kits and animations?
- Are you proficient in Adobe Photoshop and Adobe Illustrator for creating marketing and branding assets?
- Do you have experience using DaVinci

📌 Digital Marketing Executive (Delhi)
🏢 1UP CARGO
📍 Delhi