The Business Development Associate will be responsible for driving the expansion of the company’s footprint across Varanasi and surrounding districts.
The position will combine business development, market mapping, site identification, commercial negotiations, local partnerships and centre launch support.
2. KEY RESPONSIBILITIES
A. MARKET IDENTIFICATION & EXPANSION
- Identify potential towns, localities and catchment areas for expansion of company’s footprint.
- Conduct market surveys covering:
- Population and catchment
- Existing diagnostic centres
- Hospitals and nursing homes
- Doctor clinics
- Corporate establishments
- Residential clusters
- Patient footfall
- Competitive pricing
- Local healthcare demand
- Identify high-potential locations for current centres.
- Prepare location feasibility reports for management approval.
- Maintain a database of potential expansion locations across assigned districts.
B. PROPERTY / PREMISES IDENTIFICATION
A key responsibility of the position will be to identify suitable premises for Heritage Healthcare.
- Identify commercial properties available for lease/rent in targeted locations.
- Develop a local network of:
- Property owners
- Property brokers
- Real-estate consultants
- Local businessmen
- Doctors
- Hospital owners
- Nursing-home owners
- Pharmacy owners
- Conduct physical site visits.
- Shortlist properties based on:
- Location
- Visibility
- Accessibility
- Patient footfall
- Parking
- Ground-floor availability
- Area
- Rent
- Security deposit
- Lease period
- Accessibility for elderly/disabled patients
- Proximity to doctors/hospitals
- Competition
- Obtain property details, photographs, videos and location coordinates.
- Prepare comparative property evaluation statements.
- Negotiate rent, security deposit, lock-in period, escalation and other commercial terms with property owners.
- Coordinate with management, legal and administration teams for lease finalisation.
- Track the property from i
📌 Business Development Associate (Varanasi)
🏢 Heritage Hospital
📍 Varanasi
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