We're Hiring: Performance Marketing Manager

Location:Kochi, Kerala (In office)

Employment Type:Full-time

Company: UpCarrera Education

About UpCarrera:
At UpCarrera, No1 Distance & Online Education Hub in Kochi, Kerala. As we continue to expand, we're looking for a passionate, analytical, and results-driven Performance Marketing Manager to spearhead our digital marketing initiatives and drive high-quality lead generation.

If you're someone who thrives on data, enjoys optimizing campaigns for maximum ROI, and loves turning insights into impactful marketing strategies, we'd love to meet you

Your Key Responsibilities:
Develop, execute, and optimize paid digital marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other performance marketing channels.Drive high-quality lead generation while maximizing campaign ROI.

Monitor and improve campaign performance using key metrics such as CPL, CPA, ROAS, CTR, and Conversion Rate.Perform keyword research, audience segmentation, A/B testing, bid management, and budget optimization.Collaborate with the Creative, Content,



and Admissions teams to build high-converting campaigns and landing pages.Track, analyze, and present campaign performance reports with actionable insights.Stay ahead of emerging digital marketing trends, tools, and platform updates.

What We're Looking For

Required Qualifications:
Bachelor's degree in Marketing, Business Administration, or a related discipline.

3-6 years of hands-on experience in Performance Marketing or Digital Marketing.

Strong expertise in:
Google Ads

Meta Ads ManagerGoogle Analytics (GA4)

Google Tag Manager

Performance reporting and analytics tools

Excellent analytical, problem-solving, and decision-making skills.Strong communication, collaboration, and project management abilities.

Preferred Skills:
Experience in the Education industry.Knowledge of SEO, Landing Page Optimization, CRM platforms, and Marketing Automation.Experience with lead nurturing, conversion opti

📌 Performance Marketing Manager (Kochi)
🏢 Upcarrera Education
📍 Kochi