Performance Marketing Executive:
Surat, India | Full-Time | 5-Days Working | 2+ Years
- Job Description:
- Key Responsibilities:
- Plan, launch, manage, and optimize paid marketing campaigns across multiple digital channels.
- Execute lead generation campaigns for physical products, SaaS products, and technology products, including social media post-based marketing campaigns.
- Manage advertising budgets while maximizing ROI and minimizing cost per acquisition (CPA).
- Conduct audience research, competitor analysis, and keyword research.
- Create campaign structures, ad groups, and audience targeting strategies.
- Perform A/B testing of creatives, headlines, landing pages, and ad copies.
- Track campaign performance using analytics and conversion tracking tools.
- Monitor key marketing metrics such as CTR, CPC, CPM, CPL, CPA, ROAS, and conversion rates.
- Generate regular performance reports with actionable insights and optimization recommendations.
- Collaborate with the design, content, sales, and development teams to improve campaign effectiveness.




- Implement remarketing and retargeting campaigns.
- Optimize landing pages for better conversion rates.
- Stay updated with the latest digital marketing trends, platform updates, and advertising policies.
- Required Skills:
- Strong understanding of Performance Marketing concepts.
- Hands-on experience with: Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads
- Knowledge of: Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console, Meta Pixel, Conversion Tracking.
- Understanding of SEO fundamentals and landing page optimization.
- Knowledge of audience segmentation and remarketing.
- Ability to analyze campaign data and make data-driven decisions.
- Solid analytical, communication, and problem-solving skills.
- Experience with A/B testing and campaign optimization.
- Preferred Qualifications:
- Bachelor's degree in Marketing, Business, Digital Marketing, Computer Applications, or a related fie

📌 Performance Marketing Executive (Surat)
🏢 Codewinglet Private
📍 Surat