Job Summary

Key Responsibilities
- Develop creative concepts and content strategies for short-form videos across social media platforms.
- Plan, script, storyboard, and direct school reels and promotional videos.
- Stay updated with social media trends, viral formats, and platform best practices.
- Coordinate with students, teachers, and staff during video shoots.
- Direct on-camera talent and ensure high-quality storytelling.
- Collaborate with videographers, photographers, editors, and the marketing team to produce engaging content.
- Maintain a consistent visual identity and brand voice across all digital content.
- Create content calendars aligned with school events, admissions campaigns, and celebrations.
- Review and approve final edits before publication.
- Analyze content performance and optimize future campaigns using insights and analytics.
- Ensure all content complies with school policies and student privacy guidelines.

Required Qualifications
- Bachelor's degree in Mass Communication, Media, Marketing, Film, Design, or a related field.




- 2-5 years of experience in creative direction, social media content creation, digital marketing, or video production.
- Experience managing Instagram, Facebook, YouTube, and other social media platforms.

Required Skills:
- Strong storytelling and creative thinking.
- Excellent knowledge of Instagram Reels, YouTube Shorts, and current social media trends.
- Scriptwriting and content planning skills.
- Leadership and project management abilities.
- Basic understanding of videography, photography, lighting, and editing workflows.
- Familiarity with tools such as Adobe Premiere Pro, After Effects, Final Cut Pro, CapCut, Canva, or similar creative software.
- Robust communication and collaboration skills.
- Ability to work under deadlines while maintaining quality.

Key Performance Indicators (KPIs)
- Growth in social media engagement and reach.
- Quality and consistency of published content.
- Timely delivery of campaign

📌 Creative Content Manager (Rohini)
🏢 MAXFORT SCHOOL, Rohini
📍 Rohini