India - Hyderabad

JOB ID: R-248533 LOCATION: India - Hyderabad WORK LOCATION TYPE: On Site DATE POSTED: Jul. 01, 2026 CATEGORY: Sales & Marketing Operations

ABOUT AMGEN

Amgen harnesses the best of biology and technology to fight the world’s toughest diseases, and make people’s lives easier, fuller and longer. We discover, develop, manufacture and deliver cutting-edge medicines to help millions of patients. Amgen helped establish the biotechnology industry more than 40 years ago and remains on the cutting-edge of innovation, using technology and human genetic data to push beyond what’s known today.

ABOUT THE ROLE

Role Description:
Roles & Responsibilities:
- Build and manage audience segmentation and activation using Salesforce CDP (Data Cloud) to enable personalized, data-driven campaigns (e.g., validating data source trust and profile stitching rules in Data Cloud)
- Collaborate with cross-functional teams including marketing, data, creative, and sales to align on requirements, campaign logic, and KPIs




- Develop personalized and dynamic content strategies using AMPscript and SFMC capabilities
- Configure journey orchestration, including entry criteria, decision splits, and exit logic to optimize customer engagement
- Implement tracking strategies and ensure campaigns meet data privacy and US compliance standards (e.g., CAN-SPAM, CCPA, etc.)
- Conduct QA and UAT to validate campaign logic, audience targeting, rendering, and data accuracy
- Monitor campaign performance, IP reputation, and deliverability, providing recommendations for optimization
- Stay current on SFMC and Salesforce CDP (Data Cloud) enhancements, marketing technologies, and best practices
- Participate in agile sprint planning and provide technical estimations for campaign development

Basic Qualifications and Experience:
- Bachelor’s degree in information science, Marketing, Communications, Library Science, or related field.
- Over all 5-9 years of experience required
- 5+ years of experience in

📌 Sr Associate, Web Strategy (Hyderabad)
🏢 AMGEN
📍 Hyderabad