The role is pivotal in driving the overall marketing strategy, communications, and budget management for Private Banking, Digital Wealth Solutions, and Branch Banking. It focuses on the end-to-end development and execution of impactful marketing initiatives across multiple products and client segments, with a strong emphasis on high-net-worth and mass affluent portfolios. The position leverages a comprehensive mix of marketing channels and techniques including Digital, Offline, PR, SEO, competitive benchmarking, research, and events to deliver measurable business outcomes, enhance client experience, and accelerate sustainable growth.

Tasks involved:

- Lead and own the end-to-end marketing strategy for Private Banking, Wealth, and Branch Banking, covering associated product and client portfolios.
- Drive client acquisition, engagement, and portfolio growth through integrated marketing across digital, offline, and relationship-driven channels.
- Own the annual marketing plan, campaign calendar, and budget, ensuring alignment with business priorities, governance, and delivery of measurable ROI.
- Deliver data-driven, client-centric marketing strategies to strengthen brand positioning, enhance engagement,



and optimize the end-to-end client journey.
- Partner with senior stakeholders to shape go-to-market strategies and support revenue and growth objectives.
- Drive innovation through digital first, personalization, and experience-led initiatives to elevate client experience and maintain competitive differentiation.

The leading financial institution in MENA While more than half a century old, we proudly think like a challenger, startup, and innovator in banking and finance, powered by a diverse and agile team who put customers first. Together, we pioneer key innovations and developments in banking and financial services. Our mandate?

To help customers find their way to Rise Every Day, partnering with them through the highs and lows to help them reach their goals and unlock their unique vision of success. Delivering superior service to clients by leading with innovation, treating colleagues with dignity and fairness while pursuing opportunities that grow shareholders value. We actively contribute to the community through responsible banking in our mission to inspire more people to Rise.

📌 Sr Mgr-Prod Mktg-Private Banking,Wealth&Branches.Marketing and Cust Exp-Cust Insight and Exp (Mumbai)
🏢 Mashreq
📍 Mumbai