India - Hyderabad

JOB ID: R-248537 LOCATION: India - Hyderabad WORK LOCATION TYPE: On Site DATE POSTED: Jul. 01, 2026 CATEGORY: Marketing

ABOUT AMGEN

Amgen harnesses the best of biology and technology to fight the world’s toughest diseases, and make people’s lives easier, fuller and longer. We discover, develop, manufacture and deliver cutting-edge medicines to help millions of patients. Amgen helped establish the biotechnology industry more than 40 years ago and remains on the cutting-edge of innovation, using technology and human genetic data to push beyond what’s known today.

ABOUT THE ROLE

Role Description:
Roles & Responsibilities:
- Support audience segmentation and activation using Salesforce CDP (Data Cloud) to enable personalized, data-driven campaigns
- Collaborate with cross-functional teams including marketing, data, creative, and sales to align on campaign requirements and execution details
- Assist in developing personalized and dynamic content using AMPscript and SFMC capabilities
- Assist in configuring journey orchestration, including entry criteria,



decision splits, and exit logic
- Support implementation of tracking strategies and ensure campaigns align with data privacy and U.S. compliance standards (e.g., CAN-SPAM, CCPA, etc.)
- Conduct QA and support UAT to validate campaign logic, audience targeting, rendering, and data accuracy
- Monitor campaign performance, IP reputation, and deliverability, and support optimization efforts
- Stay current on SFMC and Salesforce CDP (Data Cloud) enhancements, marketing technologies, and best practices
- Participate in agile sprint planning and support task estimations and execution

Basic Qualifications and Experience:
- Bachelor’s degree in marketing, Communications, Information Systems, Data Analytics, or a related field OR equivalent practical experience
- 2+ years of experience in marketing operations, marketing automation, CRM, or a related area

Functional Skills:
Must-Have Skills:
- Exposure to Sal

📌 Sr. Associate, Content (Hyderabad)
🏢 AMGEN
📍 Hyderabad