Job Title: Digital Marketing Executive

Location

Chandan Nagar, Pune

Experience

0-3 Years (Freshers with exceptional skills are welcome)

Employment Type

Full-Time

About the Role

If you love creating viral content, following social media trends, and experimenting with new marketing strategies, we'd love to meet you.

Key Responsibilities
- Plan and execute digital marketing campaigns across multiple platforms.
- Develop creative content ideas aligned with current trends, festivals, industry updates, and viral topics.
- Manage social media accounts including Instagram, Facebook, LinkedIn, YouTube, and emerging platforms.
- Write compelling captions, ad copy, blogs, website content, and promotional material.
- Coordinate with graphic designers and video editors to create high-quality marketing assets.
- Monitor social media trends, competitor activities, and consumer behavior to identify new opportunities.
- Plan and manage content calendars.
- Execute paid advertising campaigns on Meta and Google Ads (preferred).




- Improve website traffic using SEO best practices and keyword research.
- Analyze campaign performance using Google Analytics, Meta Business Suite, and other reporting tools.
- Generate leads through digital marketing initiatives and optimize campaigns for better conversions.
- Collaborate with the sales team to support lead generation and branding activities.
- Stay updated with AI tools and up-to-date marketing technologies to improve productivity and campaign performance.

Required Skills:
- Strong content writing and storytelling abilities.
- Creative thinking with a content-first approach.
- Excellent knowledge of Instagram Reels, YouTube Shorts, LinkedIn, Facebook, and trending social media formats.
- Knowledge of Meta Ads Manager and Google Ads is an advantage.
- Basic understanding of Canva, Adobe Creative Suite, or similar design tools.
- Familiarity with video editing tools such as CapCut, Premiere Pro, or similar platforms.
- Ability to identif

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