The role ensures effective translation of global and regional strategies into field execution by:
Acting as a critical interface between Application, Sales, and R&D;

Regional Application & Innovation Expert (Role Description)

Title: Regional Application & Innovation Expert, Emerging Markets

Grade: 18, Technical Ladder

Reports to: Regional Application Lead, Diversey Institutional, Emerging Markets

The role ensures effective translation of global and regional strategies into field execution by:
Acting as a critical interface between Application, Sales, and R&D;

Scope of Responsibility

Primary geography: APAC (India, Southeast Asia, North Asia)

Secondary geography: Emerging Markets

Functional scope: Fabric Care (with special focus on North Asia), Kitchen Care, Building Care

Internal stakeholders: Sales, Marketing, TCS, Application Experts, R&D;

Responsibilities:
Ø Build and execute structured training programs to improve field competency and customer execution





Ø Responsible for supporting the Marketing and Sales functions identifying sales & margin expansion opportunities, supporting customer acquisitions and joint business development, drive value propositions and conduct customer improvement projects

Ø Where required, support customers through a core competence in auditing, diagnostics, and problem-solving skills and in deploying tools to measure performance

Ø Working closely with the country Application Experts, helping them to effectively troubleshoot issues with customers

Ø Working closely with GSA team members to roll out, launch & implement strategic initiatives across Emerging Markets

Ø Work closely & support the portfolio team in EM to launch / train new innovations

Ø Double working with the local Sales & Application team to retain & acquire current customers

Ø Act as the regional link between Application and R&D; for driving successful trials and innovation launches

Ø Responsible for field evaluation of new solutions during research, development an

📌 Regional Application (Mumbai)
🏢 Solenis
📍 Mumbai