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Team Overview
Transunion INDAS marketing team is responsible for driving awareness, thought leadership, demand generation and customer engagement for TransUnion INDAS’s data, analytics, fraud, identity and decisioning solutions across the consumer services ecosystem. We bring TransUnion's Information for Good® purpose to life by helping businesses understand and adopt solutions that enable trust, smarter decisions, and economic chance. This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.
Role Overview And Core Responsibilities
This role will help build and scale the marketing function. Person will support and drive initiatives to increase brand visibility, generate qualified leads, strengthen market positioning, support sales growth and establish TransUnion INDAS as a trusted thought leader in the financial services ecosystem.
· Ideal candidate will have 2-6 years of experience in B2B or product marketing,



with hands-on exposure to CRM, marketing automation, CMS and email marketing platforms, along with strong PowerPoint and Excel skills. Preference will be given to candidates from financial services, consulting, technology, or data and analytics organizations.
· Manage and optimize website content, landing pages, SEO and digital analytics to drive higher website traffic, improve user engagement and increase conversion performance.
· Develop compelling thought leadership and marketing content, including white papers, in-dustry reports, case studies, videos and product collateral, to communicate customer value, educate the market and strengthen TransUnion INDAS industry positioning.
· Plan and execute integrated B2B marketing campaigns across digital, email, webinar and partner channels to drive lead generation, nurture prospects and support business growth ob-jectives.
· Develop sales enableme

📌 Marketing Specialist (Mumbai)
🏢 TransUnion
📍 Mumbai