Company Description SyncUp is an AI-powered hiring platform focused on proving trust through verifiable work, not traditional CVs. The company believes résumés are outdated and instead emphasizes demonstrated skills and outcomes.

SyncUp’s AI detection technology matches real people with real roles based on proof of work rather than keywords or claims. The team is dedicated to creating a fair, transparent hiring experience where evidence-based performance drives opportunities. This approach appeals to professionals who value authenticity, impact, and measurable results.

Role Description The Social Media Strategist will be responsible for planning, executing, and optimizing SyncUp’s presence across social media platforms to increase brand awareness and engagement. In this full-time, in office role based in Pune City, the individual will develop content calendars, craft platform-specific messaging, and collaborate with internal stakeholders to align social media campaigns with broader marketing and communications goals.

Daily tasks include monitoring social channels, analyzing performance metrics, refining strategies based on data insights, and managing community interactions in a timely, professional manner.

The Social Media

Strategist will also coordinate with public relations and content teams to support product launches, announcements, and thought leadership initiatives.



This role involves staying current with social media trends, tools, and best practices to ensure SyncUp’s digital presence remains innovative and credible.

Qualifications

- Strong skills in Social Media Marketing and Social Media Optimization (SMO), with experience managing and growing brand presence on major platforms.
- Excellent Communication and Public Relations skills to represent the brand consistently and build positive relationships with online communities and media.
- Proficiency in Content Strategy, including planning editorial calendars, aligning content with business objectives, and tailoring messaging to diverse audiences.
- Ability to analyze social media metrics, generate insights, and adjust campaigns based on performance data and audience behavior.
- Familiarity with social media management and analytics tools (e.g., Meta Business Suite, LinkedIn, X, Hootsuite, Buffer, or similar platforms).
- Demonstrated creativity in developing engaging, platform-specific content formats (posts, stories, short videos, and live sessions).
- Strong organizational and time-management skills, with the ability to manage multiple campaigns and deadlines in an on-site, collaborative environment.
- Bachelor’s degree in Marketing, Communications, Media Studies, or a related field, or equivalent practical experience; prior experience in tech or HR platforms is a plus.

📌 Social Media Strategist (Pune)
🏢 SyncUp
📍 Pune