Company Description

Mindcafe India is a brain health and performance company developing neuroscience-led products and systems for individuals and organizations operating under sustained cognitive and emotional pressure. Its core offerings include evidence-based brain performance and brain health products that support sleep quality, focus, and calm, regulated mental states without overstimulation. Mindcafe combines neuroscience, clinical insight, and structured regulation frameworks with integrated therapy and performance interventions to address cognitive optimization, emotional regulation, and behavioral alignment together.

The company focuses on functional outcomes such as cognitive clarity, decision-making quality, emotional stability under pressure, and long-term performance sustainability, emphasizing measurable impact over short-term relief. Mindcafe serves founders, leaders, senior professionals, athletes, high-performance teams, and enterprises seeking scalable, product-led brain health solutions aligned with real operational demands.

About the Role

We are looking for a Social Media Manager to lead the strategy, execution, analysis, and growth of 5–6 Instagram pages across diverse brands and categories. This is primarily a growth-focused role. The objective is not simply to ensure that content is posted consistently, but to bring structure and clarity to the social media function through data-backed strategy, disciplined execution, continuous analysis, and conversion-oriented thinking.

The Social Media Strategist will work closely with a 2–3 member social media team, including graphic design and video editing support, to translate strategy into high-quality content and measurable outcomes.The ideal candidate should be able to answer three questions consistently:

What should we create? Why should we create it? And what did it achieve?

Key Responsibilities

1. Social Media Strategy

- Develop and implement end-to-end Instagram strategies for 5–6 accounts.
- Define content pillars, formats, themes, campaigns, and publishing priorities for each brand.
- Develop monthly and weekly content strategies in collaboration with the social media team.
- Create strategies based on audience behaviour, platform trends, business objectives, and historical performance.
- Continuously refine strategies based on data and results.

2. Team Management & Execution

- Work closely with a 2–3 member social media team, including designers and video editors.
- Allocate tasks, responsibilities, and deadlines across the team.
- Ensure timely execution of the content strategy.
- Review creative output before publishing and provide actionable feedback.
- Maintain quality, consistency, and strategic alignment across all accounts.
- Identify bottlenecks in the workflow and resolve them proactively.

3. Instagram Growth

Take ownership of the growth of all assigned Instagram accounts, with a primary focus on:

- Reach
- Engagement
- Audience growth
- Brand visibility
- Conversions
- Overall brand growth

The Manager will be expected to identify what is driving growth, what is holding an account back, and what needs to change.

4. Instagram SEO & Trend Research

- Develop and implement Instagram SEO strategies.
- Research relevant keywords, search behaviour, hashtags, and content discoverability opportunities.




- Monitor Instagram trends, formats, features, and emerging content patterns.
- Identify trends that can be adapted meaningfully to individual brands rather than following trends blindly.

5. Competitor & Market Analysis

- Regularly analyse competitors and relevant brands/creators.
- Identify content gaps, positioning opportunities, and emerging trends.
- Benchmark account performance against relevant competitors.
- Convert research into actionable content and growth strategies.

6. Campaign Planning

- Develop and execute social media campaigns aligned with brand and business objectives.
- Build campaign concepts, content structures, timelines, and execution plans.
- Coordinate with the creative team to ensure timely campaign delivery.
- Analyse campaign performance and identify areas for improvement.

7. Meta Ads

- Plan, coordinate, and monitor Meta advertising campaigns where required.
- Understand campaign objectives, audience targeting, creative performance, and conversion metrics.
- Analyse campaign results and work with the team to improve creative and campaign performance.
- Coordinate paid and organic efforts wherever relevant.

8. Analytics & Performance Reporting

- Monitor Instagram Insights and relevant analytics tools on an ongoing basis.
- Analyse:
- Reach
- Engagement
- Engagement rate
- Reel performance
- Shares
- Saves
- Profile visits
- Follower growth
- Leads/conversions
- Campaign performance
- Identify patterns and trends across accounts.
- Prepare weekly and monthly performance reports.
- Present key insights, challenges, opportunities, and recommendations to leadership.
- Ensure reporting goes beyond numbers and clearly explains what happened, why it happened, and what should be done next.

9. Conversion & Business Growth

- Develop social media strategies that contribute to business objectives and conversions.
- Identify opportunities to convert social media attention into:
- Leads
- Sales
- Enquiries
- Brand interactions
- Other relevant business outcomes
- Work with the team to ensure content is not only engaging but also commercially relevant.
- Track the relationship between content performance and business outcomes.

Key Performance Areas The Social Media Manager will primarily be evaluated on:

1. Reach & Visibility

Growth in organic reach and overall account visibility.

2. Engagement

Improvement in meaningful audience interaction and content engagement.

3. Conversion

Ability to turn social media activity into measurable business outcomes.

4. Brand Growth

Growth in audience, brand presence, positioning, and relevance.

5. Strategic Consistency

Clear content strategy and disciplined execution across all accounts.

6. Team Productivity

Effective allocation, coordination, review, and execution of work within the social media team.

Required Experience

- 1–3 years of professional experience in social media management, digital marketing, content strategy, or a related field.




- Demonstrable experience managing Instagram business/brand accounts.
- Experience working with Instagram Insights and Meta Business Suite.
- Experience developing content strategies based on analytics and performance data.
- Understanding of organic Instagram growth and Meta advertising.

Skills Required

- Strong understanding of Instagram and its growth ecosystem.
- Content strategy and ideation.
- Social media analytics and performance interpretation.
- Instagram SEO.
- Competitor and trend analysis.
- Campaign planning.
- Meta Ads.
- Content planning and execution.
- Team coordination and task management.
- Strong communication and presentation skills.
- Ability to convert data into actionable strategy.

Tools Preferred

- Instagram Insights
- Meta Business Suite
- Google Sheets / Excel
- Canva
- CapCut / Premiere Pro
- ChatGPT and other AI tools
- Social media analytics and reporting platforms

Ideal Candidate

We are looking for a growth marketer first and a social media manager second.

The ideal candidate

- Thinks beyond likes and followers.
- Uses data to make decisions rather than assumptions.
- Understands that different brands require different content strategies.
- Can identify why content is performing or underperforming.
- Is comfortable experimenting, testing, and iterating.
- Can lead a small creative team without micromanaging.
- Has strong commercial awareness and understands the connection between content → audience → engagement → conversion.
- Can independently identify problems and propose solutions.
- Is comfortable presenting performance insights to leadership.
- Takes ownership of outcomes rather than simply completing tasks.

What You Will Get

- Ownership of the social media growth function across 5–6 Instagram pages.
- Exposure to multiple brands, audiences, and industries.
- Chance to work closely with a multidisciplinary creative team.
- Direct exposure to strategy, analytics, paid marketing, and business growth.
- Opportunity to build and execute measurable social media growth systems.

Application Questions

1. Which Instagram accounts have you managed previously? Please share links wherever possible.
2. What is the most significant Instagram growth you have achieved? What strategy did you use?
3. If an Instagram account has good content but declining reach, what would you analyse first?
4. What metrics do you consider most important when evaluating Instagram performance, and why?
5. How would you balance engagement-focused content with conversion-focused content?
6. Describe a social media campaign you have planned or executed. What was the objective and outcome?
7. How would you manage the social media strategy for 5–6 brands with completely different audiences and positioning?
8. Share an example where your analysis led you to change a content or marketing strategy.

How to Apply

Apply through LinkedIn Jobs with your updated CV and portfolio/work samples.

Candidates are strongly encouraged to share examples of Instagram accounts, campaigns, reports, or growth projects they have personally worked on.

We are not looking for someone who simply keeps the pages active. We are looking for someone who can build a system that makes them grow, and eventually converts that growth into business.

📌 Social Media Strategist (Bhopal)
🏢 Mindcafe India
📍 Bhopal