Content & Performance Marketing Manager

Location: Remote / Delhi NCR

Type: Full-time

Compensation: Performance-based / To be discussed

About the Role

We are looking for a Content & Performance Marketing Manager who can take ownership of content strategy and digital advertising across multiple brands.

You will work directly with the founder and be responsible for planning content, coordinating execution, analyzing performance, and managing paid advertising campaigns.

Brands You'll Work On

- Personal Brand Build and grow the founder's personal social media presence.
- Get That Match — Dating/relationship education brand.
- PropEdge Solutions — Trading/financial technology brand.

What You'll Do Content & Social Media

- Develop weekly and monthly content strategies.
- Create content calendars for all three brands.
- Research trends, competitors, hooks, formats, and viral content.
- Generate ideas for Reels, short-form videos, carousels, stories, and other formats.
- Write or coordinate scripts, captions, hooks, and CTAs.
- Track content performance and continuously improve the strategy.
- Coordinate with video editors, designers, creators, and other freelancers when required.

Paid Advertising

- Set up, launch, monitor, and optimize Meta/Facebook and Instagram advertising campaigns.
- Manage Google Ads campaigns.
- Test different audiences, creatives, offers, landing pages, and messaging.
- Monitor CPL, CPA, ROAS and other key performance metrics.
- Identify underperforming campaigns and make data-driven improvements.
- Provide regular performance reports and recommendations.

Growth & Strategy

- Identify new opportunities for audience growth and customer acquisition.
- Stay updated on social media trends, advertising platforms,



AI tools, and digital marketing strategies.
- Turn successful organic content into paid advertising opportunities.
- Build repeatable marketing systems rather than simply posting content.

What We're Looking For
- Robust understanding of Instagram, Meta Ads and Google Ads.
- Experience with short-form content and social media growth.
- Strong understanding of hooks, storytelling, CTAs and audience psychology.
- Ability to analyze marketing data and make decisions based on performance.
- Creative thinker who can generate content ideas consistently.
- Comfortable working independently and taking ownership.
- Strong communication and organizational skills.
- Experience working with multiple brands is a plus.
- Experience with Google Analytics, Meta Pixel, conversion tracking and basic marketing analytics is a plus.

Important We're not looking for someone who simply posts content.

We want someone who can think:

“What should we post, why should we post it, who is it for, how do we distribute it, and how do we turn the attention into results?”

You should be comfortable taking an idea from strategy content advertising analytics optimization.

What You'll Get

- Direct access to the founder.
- Opportunity to work across multiple brands and industries.
- Significant ownership and creative freedom.
- Performance-based growth opportunities.

How to Apply

Send us

1. Your CV/resume
2. Examples of social media accounts or campaigns you've worked on
3. Any Meta/Google Ads results you can share
4. A brief explanation of why you would be a good fit for this role

Candidates without previous experience are welcome to apply if they can demonstrate strong marketing knowledge, creativity, and initiative.

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