Company Description Winone Product Technologies Pvt. Ltd. is a Pune-based “Mind to Market” company specializing in holistic, nanotechnology-based coating solutions that reduce maintenance, overheads, and operational costs. Guided by core values of Energy, Environment, and Ecology, the company focuses on improving process efficiencies through innovative surface coatings for critical assets, helping customers extend asset life and improve energy efficiency.

Role Description This is a full-time, Social Media Marketing Manager role for our Stone coating brand - Winseal. Winseal manufactures products used to clean, protect and enhance stone, concrete and brick surfaces using nano-engineered, specialist coatings and cleaners designed for homeowners, architects, developers, hotels and institutional clients across India.

1. The Marketing Manager will plan and execute social media marketing strategies to promote Winseal’s products across target industries, including D2C (homeowners, villa owners etc) and B2B (Hotels, Restaurants, Resorts, Institutions etc).
2. Scripting and Content creation: Drafting scripts for Instagram, Youtube, Meta Ads that hook viewers and rive sales. Drafting captions, ad copy, and WhatsApp content that converts. Plan the monthly content calendar with clear themes, product focus, and posting schedule. Develop content ideas rooted in real customer problems.
3. Shoot management: Plan and manage content shoots — on site at client locations or in-house.



Brief the video editor and graphics designer clearly using the content brief format. Review all content before it is published.
4. Organic Performance : Drive organic engagement, initiate collaborations, build community around the brand. Identify and flag high-performing content themes and replicate them.
5. The Social Media Marketing Manager will also support brand positioning, participate in industry events, and collaborate with external agencies and partners to enhance market visibility and lead generation.

Qualifications

- Strong skills in marketing strategy, campaign planning, and brand positioning, preferably in D2C.
- Experience with digital marketing, including social media management, content marketing, and performance tracking tools.
- Ability to manage marketing collateral such as brochures, case studies, presentations, and website content.
- Competence in market research, data analysis, and reporting to guide decision-making and measure campaign effectiveness.
- Excellent communication, stakeholder management, and cross-functional collaboration skills.
- Bachelor’s degree in Marketing, Business, Engineering, or a related field; an advanced degree or specialized marketing certification is an advantage.
- Prior experience in coatings, construction materials, energy, or industrial solutions is highly beneficial.
- Proven ability to work on-site in a fast-paced environment, with robust organizational skills and attention to detail.

📌 Social Media Marketing Manager (Pune)
🏢 Winone Product Technologies
📍 Pune