Job Title: Manager Social Media (Brand & Digital) (All Schools)

Department: Marketing

Location: Gurgaon

Experience: 810 Years

Reporting To: Director Schools

Role Overview

Role Purpose: To lead the school’s brand, digital marketing, admissions marketing, content, social media and online presence, with a strong focus on business outcomes across the funnel: Brand Visibility Quality Leads Campus Visits Admissions Brand Reputation.

Key Responsibilities

Brand Strategy & Management: Develop and maintain the school’s brand positioning, messaging, tone of voice and visual consistency across all touchpoints.

Digital Marketing Strategy: Develop and execute annual and monthly digital marketing plans aligned with admissions, brand awareness and school objectives.

Admissions Marketing: Plan and execute campaigns for admissions, campus visits, open houses, events and key academic programmes.

Social Media Management: Own the strategy, content calendar, campaigns and community engagement across Instagram, Facebook, LinkedIn and YouTube.

Content Strategy: Develop content pillars and storytelling around academics, pedagogy, student achievements, faculty, sports, alumni, parent experiences and school life.

Performance Marketing: Plan, monitor and optimise Meta, Google, YouTube and other paid digital campaigns.

Website Management: Ensure website content is accurate, updated, SEO-friendly and aligned with brand and admissions objectives.

SEO & Local Digital Presence: Coordinate SEO, Google Business Profile, local search visibility and keyword strategy.

CRM & Lead Funnel: Work closely with admissions teams to ensure digital leads are captured, tracked, followed up and analysed effectively.

Campaign & Event Marketing: Lead digital communication and promotion for Open Houses, webinars, sports launches, annual events, academic programmes and school initiatives.

Agency & Vendor Management: Manage social media, SEO, performance marketing, creative,



video and other external agencies/vendors.

Creative & Content Quality Control: Review and approve creatives, videos, copy, campaigns and digital assets to ensure quality and brand alignment.

Analytics & Reporting: Prepare monthly dashboards and analyse performance across social media, website, paid media and admissions funnels.

Budget Management: Plan and monitor digital marketing budgets across platforms and agencies.

Reputation & Online Presence: Monitor online conversations, reviews, parent feedback and brand sentiment, and coordinate responses where required.

Innovation & Digital Trends: Identify new platforms, formats, AI tools, content trends and digital opportunities relevant to school marketing.

Internal Stakeholder Management: Coordinate with admissions, academic teams, leadership, events, HR and school teams to gather content and align communication.

Team Management & SOPs: Manage the social/content team and establish workflows, content calendars, approval processes and reporting systems.

Qualification, Experience & Skills:

- Master’s degree in Marketing, Business Administration, Mass Communication, or related field.
- 8–10 years of experience in Admissions, Marketing, or Business Development within Education / K–12 / School Education sectors.
- Strong experience in school admissions growth strategy, school marketing, and stakeholder management.
- Experience in handling multiple school
- Expertise in digital marketing, CRM/ERP systems, branding, and campaign management.
- Strong analytical, leadership, communication, and presentation skills.
- Ability to manage multi-campus admissions and marketing operations.
- Strategic thinker with solid execution and team management capabilities.
- Exposure to CBSE/IB or international school systems.
- Strong leadership, communication, and people skills.
- Fluency in English (additional regional language is a plus)Experience with CRM/ERP tools and data-driven decision-making

Please share your resume at [email protected]

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