– Social Media Manager

Location: Pune

Work Mode: On-site

Experience: 2–5 Years

Employment Type: Full-time

About the Role

We are looking for a Social Media Manager who understands social media beyond just posting content. The ideal candidate should be trend-aware, creative, hands-on with content creation, and capable of turning ideas into engaging content that builds the brand and connects with the audience.

Key Responsibilities

- Develop and execute the brand's social media strategy across Instagram, LinkedIn, YouTube, and other relevant platforms.
- Plan and maintain a monthly content calendar.
- Identify current social media trends, formats, sounds, memes, and content opportunities.
- Create and manage Reels, posts, carousels, stories, and short-form videos.
- Develop creative concepts and write scripts/hooks/captions for social media content.
- Work closely with the internal team to convert ideas, conversations, and business insights into engaging content.
- Coordinate with designers, video editors, photographers, and other team members for content production.
- Take ownership of the brand's social media presence and content quality.
- Monitor audience engagement, comments, DMs, and overall community interaction.
- Track social media performance and prepare regular reports on reach, engagement, followers, views, and content performance.
- Analyse what is working and continuously improve the content strategy.
- Experiment with new content formats and creative approaches.
- Stay updated with social media trends, algorithms, creator trends, and platform updates.
- Use AI tools to support content ideation, scripting, research, content creation,



and workflow efficiency.

What We're Looking For
- 2–5 years of experience in Social Media Management / Content / Digital Marketing.
- Solid understanding of Instagram and short-form content.
- Someone who can spot a trend early and turn it into relevant content.
- Strong creative thinking and storytelling ability.
- Good copywriting and scripting skills.
- Hands-on understanding of content performance and social media analytics.
- Ability to independently take an idea from concept → script → execution → publishing → analysis.
- Comfortable working in a fast-paced environment and taking ownership.
- Knowledge of AI tools such as ChatGPT, Claude, Gemini, or similar tools is preferred.

Good to Have
- Experience managing a personal brand or founder-led social media account.
- Experience in creating high-performing Reels/short-form videos.
- Basic knowledge of Canva or other content creation tools.
- Experience with influencer/creator collaborations.
- Understanding of paid social media is an added advantage.

Key Skills Social Media Strategy | Instagram | Reels | Content Creation | Content Strategy | Copywriting | Script Writing | Trend Research | Community Management | Social Media Analytics | AI Tools | Personal Branding

Pay: ₹30,000.00 - ₹43,201.25 per month

Application Question(s)

- How many years of experience do you have as a social media manager?
- Do you have any experience working with Real Estate clients?
- What is your current monthly in hand CTC?
- What is your expected monthly in hand CTC?
- What type of content have you personally created?

Work Location: In person

📌 Social Media Manager (Pune)
🏢 Propacity
📍 Pune