SOCIAL MEDIA MANAGER

Medisky Group

Department: Marketing & Brand Management

Employment: Full-time / Internship

Experience: Fresher / Experienced / Intern

Education: Digital Marketing / Marketing / Mass Communication preferred

Reporting: CMO / Group Management

ROLE

Manage and grow the online presence of Medisky Group and its group companies across Facebook, Instagram, YouTube, LinkedIn and Google Business Profile (GMB).

The candidate must think of Medisky brands as their own, understand each business and proactively plan content, branding and growth strategies.

This is a career-focused role with a long-term path toward Head of Digital Marketing → Head of Marketing → CMO, Medisky Group.

KEY RESPONSIBILITIES

Manage all assigned social media pages and GMB profiles.

Plan monthly content calendars, campaigns and platform strategies.

Create/coordinate Reels, Shorts, videos, stories, carousels, posters, educational, promotional, corporate, event and testimonial content.

Write captions, posts, LinkedIn content, YouTube titles/descriptions, scripts, headlines and promotional copy.

Maintain consistent brand identity, communication and online reputation.

Monitor comments, messages, reviews and audience engagement.

Track competitors, trends and new content formats.

Analyse reach, engagement, followers, views, watch time, profile visits, clicks, enquiries and GMB performance.

Prepare reports and recommend improvements.

Develop ideas to increase brand awareness, audience, engagement, visibility and enquiries.

Use AI tools for content ideas, writing, design, image/video concepts, research and productivity.

Possess basic photo and video editing skills. Professional editing is not required.

Use tools such as Canva, ChatGPT, Gemini, CapCut, Adobe or similar.

CANDIDATE PROFILE

Essential

Interest in Social Media & Digital Marketing

Creative and proactive mindset

Valuable communication and content-writing skills

Basic social media knowledge

AI tool proficiency

Understanding of current trends





Ability to work independently

Strong ownership mentality

Preferred

Digital Marketing education/certification

Canva / CapCut experience

Basic Photoshop / Premiere Pro

YouTube / LinkedIn / GMB knowledge

Previous social media experience

Personal portfolio or social media project

Freshers and interns can apply. Digital Marketing/Marketing/Media students are encouraged. Exceptional interns may receive a full-time opportunity based on performance.

KRA

Area Expected Result

Social Media Consistent management of all pages

Content Regular, creative & relevant content

Branding Strong digital brand identity

Growth Audience, reach & engagement growth

Video Consistent Reels/Shorts/video content

YouTube Channel growth

LinkedIn Corporate brand development

GMB Better local visibility & engagement

Strategy Monthly content & growth planning

Analytics Regular performance reporting

Innovation New ideas, trends & campaigns

AI Effective use of AI for creativity/productivity

KPI

Performance will be measured through:

Follower/audience growth

Reach & engagement rate

Video views & watch time

Content quality & consistency

Social-media-generated enquiries

YouTube & LinkedIn growth

GMB performance

Campaign performance

Brand consistency

Reporting quality

Innovation and initiative

KPIs will be customised for each brand and platform.

CAREER PATH

Social Media Intern

↓

Social Media Executive

↓

Social Media Manager

↓

Senior Digital Marketing Manager

↓

Head of Digital Marketing

↓

Head of Marketing / Brand

↓

CMO — Medisky Group

Promotion will depend on performance, leadership, creativity, business understanding, ownership and measurable results. High performers may progress faster.

OUR EXPECTATION

Think like a brand owner, not a social media operator.

Don't wait for instructions on what to post. Bring ideas, campaigns, trends and solutions.

The objective is to build Medisky Group into a strong, recognisable and trusted digital brand—and develop yourself into its future marketing leader.

📌 Social Media Manager (Kolkata)
🏢 Medisky Group
📍 Kolkata