Cura is a wellness brand built on Ayurvedic science, not an Ayurvedic brand chasing shelf price, but one built on process: 48-hour fresh-brewed formulations instead of extracts, India's first solar-powered manufacturing line, and 65+ patented products. That's the science behind a 27-year-old ₹150 Cr business and 3,000+ doctors who recommend it by name. Cura Hai, Toh Health hai.

We're finally building our first-ever digital presence. We're bringing social media management fully in-house, and we need the person who's going to own it.

If you've actually run social channels, not just planned them, and you can spot an off-brand post before it goes live, keep reading.

The Role

You'll own Cura's day-to-day social presence end-to-end: what goes out, when, and how it looks and sounds once it's live, plus the community on the other side of it. Our content team keeps making great video and design work — you're the one who actually publishes it, keeps every channel coherent, and owns the conversation once it's live. Real ownership, not coordinating someone else's publishing.

What You'll Do

- Own the social publishing calendar and full channel management across Instagram, Facebook, YouTube, X, LinkedIn and Threads. You're the one actually posting and scheduling, not coordinating another team's publishing.
- Receive and organize finished content — video, design, campaign assets — from our content production partners and in-house creative team, and turn it into a live, scheduled calendar.
- Manage the community: respond to comments, DMs and reviews in Cura's voice, and flag anything that needs a specialist's attention (a health question, a complaint, a PR-sensitive comment) instead of handling it solo.
- Act as brand guardian for every social touchpoint, check that what's published matches Cura's approved brand guidelines and voice before and after it goes live, not just at the campaign-brief stage.
- Own channel-level reporting: track engagement, follower growth, and what's working directly from the platforms, and turn it into a simple,



regular read-out rather than a vanity-metrics report.
- Coordinate with our paid media partner so organic content and paid campaigns stay aligned rather than working against each other.
- Coordinate with the Head of Content and the Visual Creative Head so that what gets briefed, made, and published stays in sync.
- Know where the line is: Cura's credibility rests on doctor endorsement and real outcomes — any comment, caption, or community response that edges toward a health or medical claim gets flagged up, not answered solo.

What We're Looking For

- 2 years of hands-on experience running real social channels — agency-side or in-house — with actual accounts and a track record you can show, not just strategy decks.
- Comfortable owning full publishing responsibility — you're the last check before something goes live, not a second pair of eyes on someone else's work.
- Comfortable with the practical mechanics: scheduling tools, native platform business tools, basic analytics — you can operate the channels day to day, not just plan them.
- A sharp, reliable sense of brand voice — you can tell when something's off-tone before it's published, not just after someone complains.
- Genuinely comfortable coordinating across people — content and creative teams, external partners, and the CMO — without needing everything handed to you pre-resolved.
- FMCG, D2C, or wellness-category exposure is a plus, not a requirement.
- Bilingual comfort (Hindi + English) is a robust plus — Cura speaks to both a Hindi Heartland and an English-comfortable urban audience.

How We'll Evaluate Send us your resume along with the handles or channels you've actually managed — we want to see real accounts, real posting history, and real community responses, not a portfolio of mockups. Shortlisted candidates will go through a conversation where we walk through what you've actually run: how you've handled a rough day, a bad comment thread, or a fast-moving trend, and how you think about protecting a brand's voice.

To apply, send your resume to [email protected]

📌 Social Media Manager (Ghaziabad)
🏢 Cura Ayurvedic u0026 Unani
📍 Ghaziabad