Company Description Bubz Functional Beverages Private Limited is a new-age beverage company focused on building India’s next generation of better-for-you sodas. Its flagship brand, Bubz, offers functional sodas with 6g of prebiotic fiber per 250ml slim can, zero added sugar, no preservatives, and no artificial colours, delivering gut health benefits without compromising taste.

Naturally sweetened with monk fruit and erythritol, each can contains just 15 calories and comes in four flavours: Classic Cola, Lemon Lime, Citrus Orange, and Strawberry. Bubz is designed for conscious consumers, including Gen Z, young professionals, and fitness enthusiasts, who want smarter beverage choices that still feel cool, social, and aspirational. With a solid focus on D2C, quick commerce, and modern trade, Bubz aims to make functional beverages mainstream in India through premium, lifestyle-friendly packaging and branding.

Role Description This is a full-time, on-site Social Media Manager role based in Mumbai.

The Social Media

Manager will plan, execute, and manage social media strategies across platforms to build brand awareness, engage the community, and drive traffic and conversions. Daily responsibilities include creating and scheduling content, writing captions, optimizing posts for reach and engagement, and monitoring performance metrics and trends. The role involves collaborating with marketing, design, and content teams to align campaigns with brand positioning,



managing influencer and creator partnerships, and responding to audience interactions in a timely, brand-consistent manner.

The Social Media

Manager will also track competitor activity, test new formats and channels, and provide regular insights and reports to support data-driven decision-making.

Qualifications

- Strong Social Media Marketing and Social Media Optimization (SMO) skills for planning, executing, and measuring multi-platform campaigns.
- Proficiency in Content Strategy and Writing to create engaging, on-brand narratives and campaign concepts.
- Excellent Communication skills, including clear written and verbal communication and the ability to collaborate with cross-functional teams.
- Experience managing brand accounts on major social platforms (Instagram, Facebook, YouTube, Twitter/X, LinkedIn; experience with short-form video platforms is a plus).
- Ability to analyze social media metrics, generate insights, and translate them into actionable improvements.
- Familiarity with social media management and analytics tools (e.g., Meta Business Suite, Hootsuite, Buffer, native platform analytics).
- Creative mindset with an understanding of youth and lifestyle culture, especially among urban, health-conscious consumers.
- Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
- Prior experience in FMCG, beverages, or D2C consumer

📌 Social Media Manager (Mumbai)
🏢 Bubz functional beverages private
📍 Mumbai