Salary: 4-5 LPA depending on your experience and ability to manage brands

Company Description Ask Your Why is a branding and marketing agency focused on helping organizations uncover and articulate their core purpose. The team specializes in purpose-driven branding, impactful marketing, and social media strategies that turn scattered ideas into clear, compelling brand identities.

By centering each project around a brand’s “why,” Ask Your Why creates stories and experiences that resonate with audiences and build trust. Prospective team members can expect to work in a creative, strategy-led environment where meaning and impact guide every decision.

Role Description This is a full-time, hybrid Social Media Manager role based in Mumbai, with flexibility for some work-from-home days.

The Social Media

Manager will plan, create, and manage content across social media platforms, ensuring that all communication reflects each client’s brand purpose and strategy. Day-to-day responsibilities include developing and executing social media campaigns, managing posting schedules, optimizing content for engagement, and monitoring analytics to improve performance. The role involves collaborating with creative, strategy, and client teams, writing copy for posts and captions,



engaging with online communities, and staying current with social media and cultural trends that can inform brand storytelling.

Qualifications

- Candidates should possess robust Social Media Marketing and Social Media Optimization (SMO) skills to manage and grow brand presence across platforms.
- Candidates should possess Communication and Writing skills to craft clear, engaging, and purpose-driven messages for diverse audiences.
- Candidates should possess Content Strategy skills to plan cohesive campaigns, align content with brand goals, and interpret performance data.
- Candidates should be familiar with major social platforms (e.g., Instagram, LinkedIn, X, Facebook, YouTube) and basic analytics tools.
- Candidates should demonstrate creativity, attention to detail, and the ability to translate abstract ideas into concrete social media narratives.
- Candidates should be comfortable working in a hybrid setup in Mumbai, collaborating with cross-functional teams and managing multiple projects.
- A bachelor’s degree in Marketing, Communications, Media, or a related field, and prior experience in social media or digital marketing, are beneficial.

📌 Social Media Manager (Mumbai)
🏢 Ask Your Why
📍 Mumbai