Experience

2–4 years of relevant experience in Social Media Management, Digital Marketing, Content Creation, or Real Estate Marketing preferred.

Job Summary

We are looking for a creative, energetic, and digitally savvy Social Media Executive with a strong understanding of the real estate industry. The candidate will be responsible for creating engaging content, shooting and editing reels/videos, managing social media platforms, and building the company's digital presence.

Key Responsibilities

- Manage and maintain the company's social media presence across Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.
- Create engaging and innovative Reels, short-form videos, posts, stories, carousels, and promotional content for real estate projects.
- Plan and execute a regular social media content calendar.
- Shoot videos and reels at project sites, offices, events, property launches, and customer activities.
- Create property walkthrough videos, project highlights, location videos, promotional reels, and customer/testimonial videos.
- Edit videos professionally for social media using tools such as CapCut, Adobe Premiere Pro, DaVinci Resolve, Final Cut Pro, or similar software.
- Add captions, subtitles, transitions, music, graphics, voiceovers, and other elements to make content engaging.
- Create attractive social media creatives using Canva, Photoshop, or similar design tools.
- Write engaging captions, headlines, hooks, and appropriate hashtags for posts and reels.
- Keep up with social media trends, viral formats, trending audio, hashtags, and real estate content trends.
- Develop creative content ideas to increase reach, engagement, followers, leads, and brand visibility.




- Coordinate with the Sales and Marketing Teams to understand project USPs, offers, inventory, pricing, and campaign requirements.
- Highlight key project features such as location, amenities, connectivity, specifications, lifestyle, and investment potential through digital content.
- Monitor social media performance and prepare regular reports covering reach, engagement, views, followers, leads, and conversions.
- Respond to or coordinate responses to comments, messages, and customer enquiries on social media.
- Ensure all content is aligned with the company's brand guidelines and communication standards.
- Maintain an organised library of photos, videos, project footage, graphics, and other digital assets.
- Support paid social media campaigns by creating suitable video and static creatives in coordination with the digital marketing team.
- Coordinate with photographers, videographers, influencers, and external agencies whenever required.

Required Skills & Competencies

- Strong understanding of Instagram Reels, Facebook, YouTube Shorts, LinkedIn, and other social media platforms.
- Excellent video shooting and video-editing skills.
- Ability to independently conceptualise, shoot, edit, and publish short-form content.
- Good understanding of real estate products, projects, customers, and market trends.
- Creative mindset with an eye for visual presentation and storytelling.




- Knowledge of video editing software and graphic-design tools.
- Good photography and mobile videography skills.
- Robust knowledge of trending content formats, music, hashtags, and social media algorithms.
- Good written and verbal communication skills.
- Ability to work on multiple projects and meet tight deadlines.
- Strong understanding of brand building and digital engagement.

Qualification Graduate/Diploma in Digital Marketing, Mass Communication, Advertising, Media, Marketing, Graphic Design, or a related field preferred.

Key Performance Indicators (KPIs)

- Growth in social media followers and overall digital presence.
- Reels/video views and reach.
- Engagement rate, likes, comments, shares, and saves.
- Quality and consistency of content posted.
- Social-media-generated enquiries and leads.
- Timely execution of the content calendar.
- Performance of project-specific campaigns.
- Improvement in brand visibility and audience engagement.

Preferred Candidate Profile The ideal candidate should be creative, confident, and hands-on, with the ability to independently manage social media content from concept creation → shooting → video editing → captioning → publishing → performance tracking. Candidates with prior experience in real estate social media marketing and a portfolio of successful Reels, property videos, and social media campaigns will be given preference.

Salary

As per industry standards and candidate's experience and suitability.

To Apply

Candidates may share their CV at [email protected] along with a portfolio or links to previous Reels/videos/social media work with the HR Department.

📌 Social Media Executive – Real Estate (Chandigarh)
🏢 Aarv Developers
📍 Chandigarh