Social Media Executive

Department: Marketing | Industry: Baby Products E-commerce Consumer Goods |

Location: Smilephile Healthcare Pvt. Ltd.

1007-08 (10th Floor), Salister, Rajpath Rangoli Road,

Behind Rajpath club, Bodakdev, Ahmedabad -380059.

Job Summary

We are looking for a creative and data-driven Social Media Manager to build and manage the brand's social media presence across relevant platforms. The role will own social media strategy, content planning, influencer collaborations, community engagement and social analytics, while working closely with the Marketing / Brand Manager and creative teams.

Key Responsibilities:

- Develop and execute the social media strategy for the brand.
- Build a strong and consistent brand presence across Instagram, Facebook, YouTube, LinkedIn and other relevant platforms.
- Create and manage the monthly social media and content calendar.
- Develop content pillars around parenting, baby care, education, product benefits, lifestyle and brand storytelling.
- Brief and coordinate with graphic designers, video editors, photographers and copywriters to deliver high-quality content.
- Own the creation and publishing workflow for Reels, static posts, carousels, stories, videos and other social formats.
- Track social media trends, formats, memes and emerging content opportunities relevant to the target audience.
- Plan and execute influencer and creator collaborations from identification through execution and performance tracking.
- Build and manage the online community through comments, DMs, mentions and audience interactions.
- Monitor brand sentiment and identify recurring customer questions, feedback and content opportunities.
- Develop social campaigns to increase reach, engagement, follower growth, traffic and brand awareness.
- Collaborate with the Marketing / Brand Manager on product launches,



seasonal campaigns and promotional initiatives.
- Track and report social media KPIs including reach, engagement rate, follower growth, views, saves, shares, traffic and conversions where applicable.
- Conduct competitor and category-level social media analysis.
- Maintain consistency in brand tone, visual identity and communication across social platforms.

Key Skills & Competencies:

- Social Media Strategy and Content Planning
- Instagram, Reels, Facebook and YouTube
- Influencer / Creator Marketing
- Community Management Content Writing, Copywriting and Storytelling
- Social Media Analytics and Reporting
- Trend Identification and Platform Understanding
- Creative Briefing and Content Production Coordination
- Competitor and Category Analysis
- Basic understanding of Meta Ads
- Robust understanding of parent and baby-care audiences.

Experience & Qualifications:

- 3–5 years of relevant social media experience, preferably in FMCG, Baby Care, Parenting, D2C, Lifestyle or Consumer Brands.
- Proven experience managing social media accounts and end-to-end content calendars.
- Strong understanding of social media formats, platform algorithms, trends and audience behaviour.
- Experience with influencer / creator collaborations and campaign reporting.
- Bachelor’s degree in Marketing, Communications, Mass Media, Business or a related field is preferred.

Success Metrics / KPIs:

- Reach and impressions
- Engagement rate
- Follower growth and audience quality
- Reels / video views and watch-through performance
- Saves, shares and comments
- Social traffic and leads / conversions where applicable
- Influencer campaign performance
- Content consistency and publishing efficiency
- Community response time and sentiment

Pay: ₹25,000.00 - ₹35,784.09 per month

Benefits

- Provident Fund

Work Location: In person

📌 Social Media Executive (Ahmedabad)
🏢 Smilephile Healthcare
📍 Ahmedabad