SOCIAL MEDIA EXECUTIVE

Location: Verna, Goa (Onsite)

Role Overview

We are looking for a Social Media Executive to manage and grow our social media/brand presence through content planning, engaging brand communication, product shoots, video content, and influencer campaigns.

Key Responsibilities

- Social Media Content Planning: Develop monthly content calendars across Instagram, Facebook and other social platforms.
- Influencer Campaigns: Identify relevant influencers and creators, coordinate collaborations, share briefs, manage deliverables and follow up on timelines, from planning to execution and performance tracking. Coordinate with agencies when required.
- Assist the marketing team in planning and executing product photoshoots, lifestyle shoots, reels and short-form videos. Coordinate with photographers, videographers, designers and internal teams to deliver high-quality content and on time.
- Identify relevant social media trends and adapt them to the brand while maintaining brand consistency.
- Content Writing:



Write engaging copy for social media posts, captions, campaigns, website content and blogs/articles, maintaining a consistent brand tone.
- Monitor social media performance and prepare basic reports on reach, engagement, followers and content performance.
- Support the preparation of PR and media communication, ensuring messaging is aligned with the brand.
- Stay updated on competitor activity, emerging content formats and social media trends.

Desired Skills & Experience

- 1-2 years of experience in social media & content marketing
- Strong understanding of Instagram - Reels, Stories and short-form video content.
- Positive content sense with an eye for visuals, trends and storytelling.
- Experience in coordinating product shoots and influencer campaigns.
- Experience in FMCG, food & beverage, lifestyle or D2C brands is preferred.

Share resume at [email protected]

📌 Social Media Executive (South Goa)
🏢 Coffeeza
📍 South Goa