Company Description The Dessert Republic® Café is India’s first dedicated dessert café, offering a curated selection of global treats across multiple outlets in Mumbai, including its flagship store in Bandra’s Pali Hill. Founded by dessert enthusiasts with over 15 years of industry experience, the brand is driven by a mission to transform India’s dessert culture through memorable experiences.

Guests can enjoy international specialties such as Greek Waffle Bites, Pizookies, Japanese Mochi Ice Cream, signature Honeycomb Waffles, and a range of savoury options paired with unique beverages. The café features a modern-European, social-media-friendly ambience with cosy seating, interactive elements like an affirmation wall, and a community table to encourage connection. Team members join a growing brand focused on creativity, hospitality, and elevating dessert experiences for every guest.

Role Description This is a full time, on-site Social Media Content Creator role based in Mumbai at The Dessert Republic® Café.

The Social Media Content

Creator will plan, produce, and publish engaging content across platforms such as Instagram, Facebook, and other social channels to showcase the brand’s desserts, ambience, and guest experiences. Day-to-day work includes shooting photos and videos in the café, editing and optimizing content for social media, writing captions and stories,



and scheduling posts to maintain a consistent brand presence. The role also involves monitoring trends, engaging with online communities, responding to comments and messages, and collaborating with the café team on campaigns and promotions.

The Social Media Content

Creator will support brand growth by tracking performance metrics and suggesting creative ideas to increase reach, engagement, and footfall.

Qualifications

- Ability to plan and create social media content, including photography, videography, and basic editing for platforms like Instagram and Facebook.
- Strong copywriting skills for captions, stories, and social posts, with a flair for storytelling and brand voice consistency.
- Familiarity with social media tools and analytics to schedule posts, track performance, and optimize content strategies.
- Experience or interest in food, hospitality, or lifestyle brands, with an eye for visual aesthetics and trends.
- Comfort working on-site in a fast-paced café workplace, collaborating with kitchen and front-of-house teams.
- Excellent communication and interpersonal skills, with a customer-focused and inclusive approach.
- Organizational skills to manage multiple content ideas, campaigns, and deadlines.
- Preferred: Prior experience in social media, digital marketing, or content creation; formal education in marketing

📌 Social Media Content Creator (Mumbai)
🏢 The Dessert Republic®
📍 Mumbai