Position: SMO Executive

Experience: Minimum 3 Years

Employment Type: Freelancer

Department: Digital Marketing / Social Media

Reports To: Social Media Manager / Head of Digital Marketing

About the Role

We are looking for an experienced and creative SMO Executive to manage and grow the company's social media presence across major platforms. The candidate will be responsible for developing social media strategies, creating engaging content ideas, increasing audience engagement and improving brand visibility.

The ideal candidate should understand current social media trends and have hands-on experience with platforms such as Facebook, Instagram, LinkedIn, X, YouTube and other relevant channels.

Key Responsibilities

* Develop and execute effective Social Media Optimization strategies.

- Manage company and client social media profiles across relevant platforms.
- Create and maintain social media content calendars.
- Research trending topics, hashtags, formats and audience interests.
- Develop creative content ideas for posts, reels, stories and campaigns.
- Optimise social media profiles, bios, descriptions and page information.
- Improve organic reach, engagement, followers and brand visibility.
- Write engaging captions, social media copy and calls to action.
- Coordinate with graphic designers and content writers for social media creatives.
- Monitor comments, messages, mentions and audience interactions.
- Conduct competitor and industry research to identify growth opportunities.
- Track social media performance using platform analytics and reporting tools.
- Prepare weekly and monthly social media performance reports.
- Analyse engagement metrics and recommend improvements.
- Support social media campaigns and promotional activities.
- Stay updated with social media algorithm changes and emerging trends.
- Identify opportunities for influencer collaborations and community engagement.




- Ensure all social media communication follows the company's brand guidelines.

Platform Experience

Hands-on experience with one or more of the following platforms is expected:
- Facebook
- Instagram
- LinkedIn
- X
- YouTube
- Pinterest
- Reddit
- TikTok
- Google Business Profile

Experience across multiple platforms will be an advantage.

Required Skills

* 2–5 years of professional experience in SMO, social media marketing or digital marketing.
- Strong understanding of social media algorithms and organic growth strategies.
- Excellent knowledge of Facebook, Instagram and LinkedIn.
- Robust content planning and social media copywriting skills.
- Ability to identify trends and convert them into engaging content.
- Good understanding of hashtags, audience targeting and engagement strategies.
- Experience using social media analytics and reporting tools.
- Strong competitor and audience research skills.
- Good communication and coordination abilities.
- Creative thinking with strong attention to detail.
- Ability to manage multiple social media accounts and campaigns.
- Ability to work independently and meet deadlines.

Preferred Skills

Knowledge of the following will be an advantage:
- Canva
- Meta Business Suite
- Meta Insights
- LinkedIn Analytics
- Google Analytics
- Social media scheduling tools
- Basic graphic design
- Video and Reels content planning
- Influencer marketing
- Social media advertising
- Community management
- Social media reputation management

Key Performance Indicators

Performance will be measured through:
- Organic reach growth
- Engagement rate
- Follower growth
- Website traffic from social media
- Leads and conversions generated through social channels
- Content performance
- Community engagement
- Social profile visibility
- Campaign performance
- Consistency and quality of content execution

Please Share your Updated Resume on [email protected]

📌 SMO Executive (India)
🏢 Delvymart
📍 India