Role Overview

We are a growing D2C lifestyle brand in ceramics and glassware looking for a hands-on Shopify E-commerce Executive to manage and maintain our online store.

This is an execution-focused role responsible for the day-to-day upkeep of the Shopify website, product listings, offers, order processing, website updates, marketing integrations, sales records and conversion-focused improvements.

The ideal candidate should have practical experience managing a Shopify-based D2C website and be comfortable independently executing regular website and e-commerce activities.

Key Responsibilities

1. Shopify Store Management

- Manage the day-to-day upkeep of the Shopify website.
- Create, update and maintain product listings, collections and categories.
- Upload product images, descriptions, prices, variants, SKUs and other product information.
- Make regular website updates including banners, homepage sections, navigation, menus and promotional content.
- Set up and update discount codes, promotional offers, bundles and website campaigns.
- Ensure products, links, pages and collections are displayed correctly across the website.
- Coordinate basic Shopify theme customisation and website changes.

2. Website Merchandising

- Maintain product collections and category structure.
- Highlight bestsellers, new arrivals, seasonal products and promotional collections.
- Update homepage and collection pages according to ongoing campaigns.
- Ensure the website remains visually organised, updated and easy for customers to navigate.
- Maintain accurate pricing, stock availability and product information.

3. Order & E-commerce Operations

- Monitor and process Shopify orders.
- Coordinate order status, fulfilment, cancellations, returns and customer-related order issues.
- Maintain accurate records of website orders and sales.
- Monitor inventory availability and coordinate necessary stock updates.
- Identify and resolve basic checkout,



payment or order-processing issues.

4. Website Marketing Execution

- Execute promotional campaigns and offers on the website.
- Create and manage Shopify discount codes and promotional campaigns.
- Assist with email, WhatsApp and other website-based marketing activities.
- Support implementation of landing pages and campaign-specific website sections.
- Coordinate website updates for festivals, launches, sales and other marketing campaigns.

5. Marketing Tools & Integrations

- Manage and monitor Shopify apps and essential integrations.
- Support integrations such as Meta Pixel, Google Analytics, Google Merchant Center, Google Ads, Meta Ads, WhatsApp, email marketing and other CRM/marketing tools.
- Ensure tracking pixels, conversion events and marketing integrations are functioning correctly.
- Coordinate with developers or external partners where technical assistance is required.

6. Conversion & Website Performance

- Monitor key website metrics including:
- Website traffic
- Conversion Rate (CVR)
- Add-to-Cart Rate
- Checkout Rate
- Average Order Value (AOV)
- Revenue
- Abandoned Carts
- Identify opportunities to improve product pages, collections, navigation and checkout experience.
- Implement basic CRO improvements to increase website sales and conversion.
- Track the performance of website offers and promotional campaigns.
- Regularly review the customer journey from Homepage → Product Page → Cart → Checkout.

7. Reporting & Records

- Maintain daily, weekly and monthly website sales records.
- Track orders, revenue,



discount usage and promotional performance.
- Prepare basic reports on website sales and performance.
- Maintain organised records of campaigns, offers and website updates.

Required Skills & Experience

- 1–3 years of hands-on experience managing a Shopify website or D2C e-commerce store.
- Robust working knowledge of the Shopify Admin Panel.
- Experience with product listing, collections, inventory, orders, discounts and website updates.
- Understanding of Shopify themes and basic website customisation.
- Familiarity with Shopify apps and third-party integrations.
- Basic understanding of Meta Ads, Google Ads, Google Analytics and conversion tracking.
- Understanding of D2C website funnels and conversion optimisation.
- Comfortable working with Excel / Google Sheets and maintaining sales reports.
- Strong attention to detail and ability to independently manage day-to-day website operations.

Good to Have

- Basic knowledge of HTML/CSS or Shopify Liquid.
- Experience with email and WhatsApp marketing tools.
- Experience setting up landing pages and website promotional campaigns.
- Understanding of GA4, Meta Pixel and Google Merchant Center.
- Experience improving Shopify conversion rates and customer journeys.

What We Are Looking For We are looking for someone who is execution-driven, detail-oriented and commercially aware — someone who can take complete ownership of the everyday functioning of our Shopify website and ensure that the store remains updated, operational and focused on generating sales.

This is not just a product-upload role. The person should understand how different elements of a Shopify store — merchandising, offers, website experience, marketing integrations and conversion optimisation — work together to drive D2C revenue.

Pay: ₹35,000.00 - ₹45,000.00 per month

Work Location: In person

📌 Shopify E-commerce Executive – Website & Growth (Gurugram)
🏢 KALAKRITI
📍 Gurugram