Role Overview We are seeking a results-driven SEO Specialist with a proven track record of growing organic traffic for clients in the United States and Canada . You will be responsible for managing all SEO activities, from content strategy and keyword research to technical audits and link-building campaigns.
The ideal candidate understands the nuances of North American search behavior and knows how to compete in high-difficulty niches.
Key Responsibilities
- Strategy Development: Create and execute data-driven SEO roadmaps specifically tailored to US/Canada localized search trends.
- Technical SEO: Conduct deep-dive audits (Crawlability, Indexing, Site Architecture) and work with developers to implement fixes.
- On-Page Optimization: Optimize headers, meta-data, and internal linking structures while ensuring content meets E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) standards.
- Keyword Intelligence: Perform advanced keyword research focusing on high-intent "buyer" keywords and long-tail opportunities relevant to North American consumers.
- Link Building & Outreach: Execute white-hat backlink strategies, including guest posting, PR outreach, and unlinked brand mention recovery.
- Local SEO: Manage Google Business Profiles (GBP) and local citations to dominate "near me" searches in specific US/Canadian cities.
- Reporting: Provide monthly performance reports using Google Analytics 4 (GA4) and Search Console, focusing on ROI and conversion tracking.
Technical Requirements
- Industry Tools: Expert-level proficiency in Ahrefs, SEMrush, Moz, and Screaming Frog.
- Analytics: Advanced knowledge of GA4 and Google Search Console (GSC).
- Content Strategy: Ability to create detailed content briefs for writers that align with search intent.
- CMS Familiarity: Experience working within WordPress (Yoast/RankMath) and Shopify environments.
- AI Integration: Proficiency in using AI tools (ChatGPT, Claude, Perplexity) to assist in keyword grouping and content outlines without sacrificing quality.
Specific Requirements For US/Canada Markets
- Language & Nuance: Perfect command of American/Canadian English, including an understanding of local spelling, idioms, and cultural references.
- Market Experience: Minimum of 2 years specifically managing campaigns for businesses located in or targeting North America.
- Compliance: Knowledge of regional privacy laws (like CCPA or PIPEDA) as they relate to web tracking is a plus.
Remote Work & Soft Skills
- Self-Starter: Ability to manage multiple client accounts independently in a WFH setup.
- Communication: Strong presentation skills for video calls; ability to explain complex SEO concepts to non-technical stakeholders.
📌 SEO Specialist (India)
🏢 Hawes Price
📍 India
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