SEO Specialist & Performance Marketer

Location: Mumbai | Full-time | In-person | 2-3 Years Experience The Culture Capsule is looking for an experienced and analytical professional with expertise in Search Engine Optimisation (SEO) and Performance Marketing.

The ideal candidate should have a strong understanding of search behaviour, digital advertising platforms, analytics, conversion optimisation, and growth strategy. We are looking for someone who can independently manage campaigns, analyse performance, identify opportunities, and contribute to measurable business growth for our clients.

KEY RESPONSIBILITIES: SEO

- Conduct comprehensive keyword research and identify opportunities based on search intent, competition, and business objectives.
- Develop and implement effective on-page SEO strategies.
- Conduct technical SEO audits and coordinate the implementation of necessary recommendations.
- Optimise website pages, landing pages, blogs, and other digital assets for search visibility.
- Develop and execute content strategies focused on improving organic traffic and search rankings.
- Conduct competitor analysis and identify keyword and content gaps.
- Monitor website performance, keyword rankings, organic traffic, and conversions.
- Work with Google Search Console, Google Analytics, and other relevant SEO and analytics tools.
- Develop ethical and sustainable off-page SEO and link-building strategies.
- Stay updated with changes in search engine algorithms, AI-driven search, and evolving search behaviour.

KEY RESPONSIBILITIES: PERFORMANCE MARKETING
- Plan, execute, manage, and optimise paid advertising campaigns across Meta Ads and Google Ads.
- Develop campaign strategies based on client objectives, target audiences, and marketing funnels.
- Manage campaigns across Search, Display, Performance Max,



remarketing, and social media advertising platforms.
- Conduct audience research and develop effective targeting and retargeting strategies.
- Set up and monitor conversion tracking, pixels, events, and attribution systems.
- Analyse campaign performance and optimise campaigns based on relevant performance metrics.
- Conduct A/B testing across creatives, ad copies, audiences, landing pages, and campaign structures.
- Manage advertising budgets efficiently and identify opportunities to scale successful campaigns.
- Monitor and optimise key metrics, including ROAS, CAC, CPL, CPC, CTR, conversion rate, and customer acquisition costs.
- Work closely with the creative and strategy teams to develop performance-oriented communication and advertising assets.

WHAT WE ARE LOOKING FOR
- Strong analytical and problem-solving skills.
- A clear understanding of digital marketing funnels and consumer journeys.
- The ability to interpret data and translate insights into actionable strategies.
- Experience in managing multiple campaigns and accounts simultaneously.
- Solid knowledge of Google Analytics, Google Search Console, Meta Ads Manager, and Google Ads.
- Experience with conversion tracking, reporting, and campaign analysis.
- A proactive approach to identifying problems and opportunities.
- Strong communication and collaboration skills.
- The ability to work independently while coordinating effectively with internal teams.
- Relevant prior experience in SEO and/or performance marketing.

HOW TO APPLY Please send your CV along with relevant work experience, case studies, campaign results, or examples of SEO projects you have worked on. Freshers please don't apply.

Location: Mumbai

Company: The Culture Capsule

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person

📌 SEO Specialist and Performance Marketer (Mumbai)
🏢 The Culture Capsule
📍 Mumbai