Job Summary

We are looking for an SEO Analyst & Performance Marketing Executive with hands-on experience in SEO, WordPress, Google Ads, and Meta Ads . The candidate will be responsible for improving organic visibility, managing paid campaigns, analyzing performance, and generating qualified leads.

Key Responsibilities

SEO Responsibilities

- Conduct keyword research and competitor analysis.
- Implement On-Page and Technical SEO strategies.
- Optimize metadata, headings, URLs, content, images, and internal links.
- Monitor rankings, traffic, conversions, indexing, and technical issues.
- Manage sitemaps, robots.txt, schema, redirects, and canonical tags.
- Support Local SEO, Off-Page SEO, AEO, and GEO activities.

WordPress Responsibilities
- Manage WordPress pages, blogs, images, and basic settings.
- Publish and optimize SEO-friendly content.
- Work with Yoast SEO, Rank Math, and Elementor .
- Implement basic SEO changes and coordinate with developers when required.

Google Ads Responsibilities
- Create, manage, and optimize Search, Display, Performance Max, and Remarketing campaigns .
- Manage keywords, ad copies, audiences, budgets, bidding, and negative keywords.
- Monitor CTR, CPC, CPL, CPA, conversions, and ROAS .
- Set up conversion tracking and optimize campaigns for lead quality and cost efficiency.

Meta Ads Responsibilities
- Manage Facebook and Instagram campaigns through Meta Ads Manager.




- Create and optimize audiences, creatives, placements, and campaign objectives.
- Monitor CPL, CTR, CPM, conversions, and lead quality .

Analytics & Reporting
- Monitor performance using GA4 and Google Search Console .
- Analyze SEO, website, and advertising data.
- Prepare regular performance reports and recommend improvements.

Required Skills
- 1–2.5 years of experience in SEO and Digital Marketing .
- Good knowledge of SEO, WordPress, Google Ads, and Meta Ads .
- Strong understanding of On-Page SEO, Technical SEO, and Keyword Research.
- Experience with GA4, Google Search Console, and conversion tracking .
- Familiarity with Ubersuggest, SEMrush, Ahrefs, or Google Keyword Planner .
- Knowledge of Yoast SEO or Rank Math .
- Basic understanding of HTML, CSS, Schema, redirects, and canonical tags.
- Solid analytical, communication, reporting, and problem-solving skills.

Preferred Skills
- Experience in lead-generation campaigns and CRO .
- Knowledge of Google Tag Manager and remarketing .
- Basic knowledge of Canva and ad creatives.
- Understanding of AEO, GEO, and AI Search .
- Experience managing multiple websites or campaigns.

Educational Qualification Bachelor's degree in Marketing, Digital Marketing, Business, IT, Computer Science, or a related field . Relevant certifications are an advantage.

📌 SEO & Performance Marketing Executive (Thiruvananthapuram)
🏢 COMMANDTECH CAD u0026 IT
📍 Thiruvananthapuram