Job Title: SEO Manager

Job Level: Mid-Level

Report to: AVP

Department: Marketing

Organisation: airpay money private limited (https://www.airpay.money/) & airpay capital private limited (https://www.airpay.capital/ )

Location: Chandigarh, Work from office.

Job Summary

Own and execute the complete SEO strategy to drive organic traffic, app installs, investment account sign-ups, insurance leads, financing enquiries and revenue growth.

Key Responsibilities

- Develop annual SEO roadmap and growth strategy.

- Drive keyword leadership across mutual funds, SIPs, wealth management, health insurance, life insurance, term plans, business loans and MSME finance.

- Execute technical SEO audits, content optimization, structured data and Core Web Vitals improvements.

- Partner with Product, Engineering, UX and Content teams.

- Build authority through digital PR and backlink acquisition.





- Create dashboards and leadership reviews.

- Work closely with content and tech team

- Optimizing existing and new pages content as per SEO, ASO, AEO and AI Searches best practices

- Implement and maintain SEO, Schema and structured data to support search engine and AI-led discovery

- Should have hand on experience on tools like SEMRush or Ahref

- Knowledge about google search console, GA4, Sitemap and robots.txt

Required Qualifications

- Bachelor's/Master’s degree in Marketing, English, communications, or a related field.

- 7-8 years of SEO experience with FinTech, WealthTech, InsurTech, BFSI or lending businesses. Robust expertise in GA4, Ahrefs, SEMrush, Search Console, Screaming Frog and Looker Studio.

📌 SEO Manager (Chandigarh)
🏢 Airpay Payment Services
📍 Chandigarh