Job Title: SEO / SMO Executive

Experience: 1–7 Years

Employment Type: Full-Time

Location: Gurugram, Haryana

Work Mode: On-Site

About the Role

We are looking for a skilled and result-oriented SEO / SMO professional to join our Digital Marketing team. The candidate will be responsible for improving website visibility, increasing organic traffic, managing social media presence, and implementing effective SEO and SMO strategies to generate business growth.

The ideal candidate should have strong knowledge of On-Page SEO, Off-Page SEO, Technical SEO, Keyword Research, Link Building, Google Analytics, Google Search Console, and Social Media Optimization.

Key ResponsibilitiesSEO Responsibilities

- Develop and implement effective SEO strategies to improve organic search rankings.
- Conduct keyword research and competitor analysis to identify new opportunities.
- Perform On-Page SEO including title tags, meta descriptions, headings, URL optimization, internal linking, and content optimization.
- Handle Off-Page SEO, including link building, directory submissions, guest posting, and other white-hat SEO activities.
- Monitor and improve website search engine rankings, organic traffic, and conversions.
- Identify and resolve basic Technical SEO issues such as crawlability, indexing, broken links, site structure, and page speed.
- Conduct regular SEO audits and prepare performance reports.
- Coordinate with content and web development teams to implement SEO recommendations.
- Track Google algorithm updates and implement necessary SEO changes.
- Monitor competitors and identify their SEO strategies and backlink opportunities.

SMO / Social Media Responsibilities
- Develop and execute Social Media Optimization (SMO) strategies.




- Manage and optimize company social media profiles across platforms such as LinkedIn, Instagram, Facebook, and X.
- Plan and maintain a social media content calendar.
- Increase organic reach, engagement, followers, and brand visibility.
- Coordinate with the content/design team for social media creatives and campaigns.
- Monitor social media trends, competitors, hashtags, and audience behavior.
- Analyze social media performance and prepare regular reports.
- Respond to comments, messages, and audience interactions professionally.

Required Skills
- Solid knowledge of SEO and SMO fundamentals.
- Hands-on experience with Google Search Console and Google Analytics.
- Knowledge of Google Keyword Planner and SEO tools such as SEMrush, Ahrefs, Moz, or similar.
- Understanding of On-Page, Off-Page, and Technical SEO.
- Knowledge of keyword research and competitor analysis.
- Understanding of link-building strategies.
- Basic knowledge of HTML/CSS will be an advantage.
- Good understanding of social media platforms and their algorithms.
- Strong analytical and problem-solving skills.
- Good written and verbal communication skills.
- Ability to work independently as well as with a team.

Qualifications
- Bachelor's degree in Digital Marketing, Marketing, IT, Communications, or a related field.
- Relevant certification in SEO / Digital Marketing will be an advantage.
- Candidates with 1–7 years of relevant experience are encouraged to apply.

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits

- Leave encashment
- Provident Fund

Application Question(s):
- Are you comfortable with night shift ( 5:30 PM - 2:30 AM) ?
- What is your notice period ?
- What is your current salary?
- How many years of experience do you have?

Work Location: In person

📌 SEO/SMO Executive (Gurugram)
🏢 Retrotech Business Solutions
📍 Gurugram