Who are We?

Simply Kids (a division of Omakase Enterprises LLP) is an innovative early-stage startup focused on the kids' personal care market. With a passion for enhancing child well-being, we are seeking a dedicated graphic designer and video editor who understands the dynamics of startup culture and is eager to make an impact. (simplykids.in)

SEO Copywriter

Department: Marketing/Creative

Reports To: Function Head/Team Lead

Type: Full‑time

Location: On-site | Primarc Chambers | Unit No. OU-114, 6th Floor |1839 Laskarhat, |Tagore Park | E. M. Bypass |Kolkata – 700039

Available to Join: Immediately

Experience: min 2 years in SEO Copywriting and as a Team Lead

C.T.C: 2.4L - 3.0L depending upon relevant creiteria met

Role Overview:

Key responsibilities (but not limited to) are as below:

1) SEO Content & Website Copy

- Write SEO-optimised blogs (topic-led + intent-based)
- Create website content: landing pages, category pages, product pages, FAQs
- Improve readability, structure, and conversions while staying SEO-friendly

2) AEO + AI Optimization + GEO

- Implement SEO + AEO (Answer Engine Optimization) + AI Optimization + GEO
- Structure content to increase visibility in Google results + AI-generated answers
- Use formats that perform well: FAQs, quick answers, lists, how-to, comparisons

3) Social Media Copies + Community Content (Visibility GrowthCreate/guide content and calendars for Pinterest, Quora, Substack, forums/community platforms, meta platforms

- Understand social media algorithms (Instagram/Facebook/Pinterest) for better discovery
- Repurpose search topics into short-form and engagement-friendly formats

4) Ad Copywriting (Performance + Marketplaces + YouTube)

- Write Meta ads copy (hooks, primary text, headlines, CTAs)




- Write Google Search ad copies (RSA headlines + descriptions, extensions ideas)
- Support YouTube scripts / video ad copy (short, punchy, retention-friendly)
- Write copy for marketplaces (Amazon/Flipkart/other platforms): product titles, bullets, A+ style descriptions, brand story, FAQs

5) Team Leadership/Team work

- Lead daily execution: content planning, task allocation, quality checks, timelines
- Maintain content SOPs and ensure consistent writing style across platforms
- Coordinate with design/social/performance team for smoother delivery

Must-Have Skills:

- Strong English writing + SEO copywriting
- Good understanding of SEO + AEO + AI Optimization + GEO
- Knowledge of social algorithms and platform content formats
- Ability to write both organic + performance marketing copy
- Familiarity with Google Console + Meta tools
- Team-leading mindset with strong deadline ownership
- Graduate or Post Graduate in English, M.Comm or similar field

Experience & Portfolio:

Min 2 years of experience in writing creative AD Copies, Website Copies, Social Media Copies, Blogs, social media calendar.

Technical Proficiency:

Work comfortably with:

- Google Search Console
- Google Analytics (basic)
- Meta Business Suite / Meta Console
- Google Docs
- Miscrosoft Office

Learning & Perks:

- Hands-on learning by building and scaling SEO and content from scratch in a fast-growing kids' care brand.
- Direct exposure to founder-level decision-making and real business impact, not just briefs and tasks.
- Freedom to experiment, test, fail, and learn through live SEO, content, and conversion projects.
- Leadership learning by mentoring writers and owning content quality and strategy end-to-end.
- Continuous learning through feedback, self-driven upskilling, and adapting to a dynamic startup setting.

Cheers!

Team Simply Kids

📌 SEO Copywriter & Content Writer (Kolkata)
🏢 Simply Kids
📍 Kolkata