Role Description The SEO Content Strategist is a full-time, in office role based in Kochi. The person in this role will plan and execute content strategies that drive organic traffic and qualified leads for Mykare.ai, aligning content with business and marketing goals. Day-to-day responsibilities include conducting keyword and audience research, creating SEO-optimized content briefs, collaborating with writers and designers, and overseeing publication across web pages, blogs, and landing pages.

The role involves monitoring performance using analytics and SEO tools, identifying opportunities for improvement, and updating content to enhance rankings and engagement. The SEO Content Strategist will also work closely with product and sales teams to ensure messaging is consistent and tailored to healthcare stakeholders.

Qualifications

- Strong skills in SEO strategy, keyword research, search intent analysis, on-page optimization, and familiarity with search engine algorithms.
- Understanding of AEO and GEO , including content optimization for AI-powered search, answer engines, featured answers, generative search experiences, and AI-driven discovery platforms.
- Experience in web content planning, editorial calendaring, topic clustering,



and content architecture for websites and landing pages.
- Ability to create clear SEO and AEO/GEO-focused content briefs and collaborate effectively with writers and designers while ensuring a consistent brand voice.
- Knowledge of structured content, semantic SEO, entity-based content strategies, and content formats that improve machine readability and answerability.
- Proficiency with analytics and SEO tools such as Google Analytics, Google Search Console, and keyword research tools to measure and improve performance.
- Knowledge of digital marketing fundamentals, including lead generation, conversion funnels, user journey mapping, and content performance.
- Ability to identify content gaps and opportunities based on search trends, user questions, changing search behaviour, and emerging AI search experiences.
- Excellent written and verbal communication skills, strong attention to detail, and the ability to simplify complex ideas into clear and valuable content.
- Experience in SaaS, healthcare, or healthtech is an advantage, along with comfort working in a fast-paced and collaborative environment.

📌 SEO Content Strategist (Kochi)
🏢 Mykare.ai
📍 Kochi