Job Role: SEO Analyst

Department: Digital Marketing

Industry Preference: EdTech / IT Services / Software

Location: Chennai

Job Type: Full-Time

Experience: 1–2 Years

About the Role

We are looking for an SEO Analyst with 1–2 years of hands-on experience in SEO, preferably within the EdTech, IT Services, SaaS, or Technology domain.

The primary responsibility will be to manage and execute On-Page and Off-Page SEO , improve organic visibility, optimize website content, and support lead-generation initiatives through search. The candidate should also have an understanding of AI SEO/GEO , content writing, WordPress, and digital marketing.

Key Responsibilities

1. On-Page SEO

- Perform keyword research, keyword mapping, and search-intent analysis.
- Optimize website pages, landing pages, blogs, product/service pages, and other digital content.
- Optimize meta titles, meta descriptions, headings, URLs, image alt text, internal links, and content structure.
- Identify and implement opportunities to improve organic rankings, CTR, and website visibility.
- Implement basic schema markup and other on-page SEO best practices.

2. Off-Page SEO

- Plan and execute ethical link-building strategies to improve domain authority.
- Identify relevant backlink opportunities through guest blogging, outreach, directories, partnerships, and digital PR.
- Monitor backlink profiles and identify harmful or low-quality links.
- Conduct competitor backlink analysis and identify new link-building opportunities.

3. Keyword & Competitor Analysis

- Conduct keyword research for IT, technology, EdTech, software, and other relevant business offerings.
- Identify high-intent and long-tail keywords that can contribute to organic traffic and lead generation.
- Analyse competitor websites, rankings, backlinks, content strategies, and keyword gaps.
- Develop recommendations based on SEO opportunities and market trends.

4. Content Writing & Content SEO

- Write, edit,



and optimize SEO-friendly blogs, website content, landing pages, and other digital content.
- Create content briefs based on keyword research and search intent.
- Optimize existing content to improve rankings, relevance, readability, and engagement.
- Identify content gaps and recommend new topics based on SEO opportunities.

5. Technical SEO

- Conduct basic technical SEO audits and identify issues affecting search visibility.
- Monitor crawlability, indexation, broken links, redirects, sitemap, robots.txt, canonical tags, and website structure.
- Monitor page speed and Core Web Vitals and coordinate with the development team for required improvements.
- Identify technical SEO issues and track their resolution.

6. AI SEO / GEO

- Understand and implement emerging AI SEO and Generative Engine Optimization (GEO) practices.
- Use AI tools to support keyword research, content ideation, content optimization, competitor analysis, and SEO workflows.
- Optimize content for semantic search and emerging AI-driven search experiences.
- Stay updated on changes in search algorithms, AI search, and SEO best practices.

7. WordPress & Website Management

- Manage, update, and publish website content through WordPress.
- Optimize page content, headings, images, URLs, internal links, and other SEO elements within WordPress.
- Work with SEO plugins such as Yoast SEO or Rank Math.
- Coordinate with developers/designers when technical or website-level changes are required.

8. Analytics & SEO Reporting





- Monitor SEO performance using Google Search Console and Google Analytics (GA4).
- Track keyword rankings, organic traffic, impressions, CTR, backlinks, conversions, and leads.
- Use SEO tools such as SEMrush, Ahrefs, Ubersuggest, or Screaming Frog.
- Prepare regular SEO performance reports and provide actionable recommendations.

9. Social Media & Creative Support

- Edit and optimize content for LinkedIn, Instagram, YouTube, X/Twitter, and other digital channels.
- Create basic social media posters, banners, and marketing creatives using Canva.
- Ensure content and creatives are aligned with brand guidelines and marketing objectives.

Required Skills & Qualifications

- 1–2 years of hands-on experience in SEO, preferably in EdTech, IT Services, SaaS, or Technology.
- Strong understanding of On-Page SEO and Off-Page SEO.
- Good knowledge of keyword research, search intent, competitor analysis, and content optimization.
- Practical experience with Google Search Console and GA4.
- Hands-on experience with WordPress.
- Valuable written English and the ability to write and edit SEO-friendly content.
- Knowledge of SEO tools such as SEMrush, Ahrefs, Ubersuggest, or Screaming Frog.
- Basic understanding of AI SEO/GEO and AI-assisted content optimization.
- Ability to analyse SEO data and convert insights into actionable recommendations.

Preferred / Additional Skills

- Basic knowledge of HTML/CSS for SEO-related website updates.
- Experience with Canva for posters, banners, and social media creatives.
- Basic video editing skills for reels, short-form videos, and digital marketing content.
- Experience in B2B IT lead generation or EdTech marketing will be an advantage.
- Experience in ranking competitive technology, software, or education-related keywords.
- Familiarity with AI tools such as ChatGPT, Claude, Perplexity, or similar platforms.

Interested candidates, mail your resume to [email protected]

📌 SEO Analyst (Chennai)
🏢 STAR Systems India Private
📍 Chennai