Senior UI/UX Designer – AdxReel

Company: AdxReel Private Limited

Position: Senior UI/UX Designer / Product Designer

Engagement: Full-Time / Dedicated Project

Project Duration: Initial 1-Month Product Redesign & Implementation Design Sprint

Work Mode: Remote

Reporting To: Founder & CEO

About AdxReel

AdxReel is building an AI-powered advertising, social video, creator, and commerce platform designed to connect users, creators, advertisers, sellers, agencies, and publishers in one ecosystem.

Our vision is to create a modern product experience combining:

- Social video
- Interactive advertising
- AI-powered experiences
- AR commerce
- Creator economy
- Rewards
- E-commerce
- Live content
- AI-assisted user experiences

We are looking for a highly skilled Senior UI/UX Designer / Product Designer who can completely transform the existing AdxReel product experience into a premium, modern, intuitive, scalable and internationally competitive product. Role Objective The primary responsibility of this role is to redesign the complete AdxReel user experience and user interface across Website, Web App and Mobile App .

The designer must create a unified design system where:

Desktop Web → Tablet → Mobile Web → Mobile Application all feel like the same AdxReel product while still being optimized for each platform.

The objective is not simply to make the existing UI look better.

The objective is to rethink the complete user journey, simplify the product, improve usability, create a premium visual identity, and produce developer-ready designs.

Key Responsibilities1. Complete UI/UX Redesign

- Review the existing AdxReel website, web application and mobile application.
- Identify current UI/UX problems, inconsistencies and usability issues.
- Redesign the complete product experience.
- Improve navigation, information architecture and user flows.
- Create a modern, premium and highly engaging interface.
- Ensure the product is simple enough for first-time users.
- Design for scalability as AdxReel adds more features.

1. Website & Web Application

Design the complete responsive experience for:
- Desktop
- Laptop
- Tablet
- Mobile web
- Different screen resolutions

The website and web application should use a consistent design language. The design must ensure that when users open AdxReel on a mobile browser, the interface automatically adapts into a proper mobile experience.
1. Mobile Application

Design the complete mobile application experience for:
- iOS
- Android

The mobile application should not simply be a compressed version of the desktop website. It must be mobile-first where appropriate , with:

- Easy navigation
- Thumb-friendly interactions
- Explicit hierarchy
- Fast content discovery
- Smooth user flows
- Modern interactions
- Excellent onboarding
- Strong visual consistency

1. Unified Design System

Create a scalable AdxReel Design System covering:
- Colors
- Typography
- Spacing
- Grid system
- Icons
- Buttons
- Forms
- Cards
- Navigation
- Tabs
- Modals
- Popups
- Dropdowns
- Notifications
- Profile components
- Video components
- Advertisement components
- Reward components
- Commerce components
- AI components
- AR-related components
- Creator components
- Seller components

Components should be reusable and organized properly in Figma. Important Product Requirement The designer must understand responsive design and cross-platform design systems .

A feature designed for desktop should have a clear responsive behavior for:

Desktop → Tablet → Mobile Web → Mobile App

However, responsive design does not mean simply shrinking the desktop screen.

The designer must determine when layouts should:

- Stack
- Collapse
- Reorder
- Hide
- Expand
- Become bottom sheets
- Become full-screen mobile experiences




- Change navigation patterns

UX Responsibilities The candidate will be expected to work on:

User Experience

- User research
- User personas
- User journeys
- User flows
- Information architecture
- Wireframes
- Interaction design
- Usability improvement
- Conversion optimization
- Onboarding
- Retention-focused UX
- Error states
- Empty states
- Loading states
- Success states

UI Design
- High-fidelity screens
- Responsive layouts
- Mobile interfaces
- Web interfaces
- Interactive components
- Micro-interactions
- Visual hierarchy
- Design consistency
- Accessibility considerations

AdxReel Product Areas The designer may be required to design and improve experiences for:

User Platform

- Sign-up / Login
- Home feed
- Short videos
- Video discovery
- Interactive advertisements
- AI chat
- Rewards
- Wallet
- Notifications
- Profile
- Search
- Following / Followers
- Social interactions

Creator Platform
- Creator onboarding
- Creator profile
- Content upload
- Creator dashboard
- Analytics
- Earnings
- Campaigns
- Creator rewards
- Live streaming
- Content management

Seller Platform
- Seller onboarding
- Seller dashboard
- Product management
- Product discovery
- Advertising
- Campaign management
- Orders
- Earnings
- Analytics

Advertiser / Agency Platform
- Campaign creation
- Advertisement booking
- Campaign management
- Analytics
- Budget management
- Targeting
- Creative management
- Performance reporting

AI & AR
- AI assistant experience
- AI influencer experience
- Interactive advertising
- AR commerce
- Product visualization
- AI-powered recommendations
- Conversational commerce

Figma Responsibilities Figma will be the primary design platform.

The designer must maintain

- Proper Figma file structure
- Components
- Variants
- Auto Layout
- Variables
- Design tokens
- Responsive layouts
- Reusable components
- Developer-ready specifications
- Prototype interactions

The Figma file must be organized so that developers can understand and implement the design without repeatedly asking for clarification. One-Month Delivery Requirement The first major redesign project is expected to be completed within 1 month .

The project will be divided into weekly milestones.

Week 1 – Product Audit & UX Foundation

Expected deliverables

- Existing product UI/UX audit
- Competitor/product benchmark
- Information architecture review
- Main user journeys
- Navigation structure
- Wireframes for priority screens
- Initial design direction
- Design system foundation

Week 2 – Core Product Design

Expected deliverables

- High-fidelity core screens
- Website desktop design
- Responsive layouts
- Mobile web layouts
- Core mobile application screens
- Navigation
- Home/feed experience
- Login/onboarding
- Profile
- Key user flows

Week 3 – Platform Expansion

Expected deliverables

- Creator experience
- Seller experience
- Advertiser/agency experience
- Rewards/wallet
- AI experience
- Advertisement experience
- Commerce experience
- Additional dashboards
- Required responsive screens

Week 4 – Finalization & Developer Handoff

Expected deliverables

- Complete priority-screen designs
- Final responsive designs
- Mobile application designs
- Design system completion
- Components and variants
- Interactive prototypes
- UX refinements
- Developer handoff
- Design QA
- Final Figma organization
- Final design approval





Weekly Performance & Payment Structure Payment will be released weekly based on approved milestone completion , not simply based on attendance or number of hours worked.

Weekly Evaluation

Each week's work will be evaluated on:

1. Quality of design
2. Completion of assigned tasks
3. UX quality
4. Visual quality
5. Responsive behavior
6. Mobile experience
7. Design-system consistency
8. Creativity and product thinking
9. Attention to detail
10. Developer readiness
11. Timeliness
12. Ability to incorporate feedback

If a milestone is incomplete or does not meet the agreed quality standard, payment may be deferred until the agreed deliverables are completed and approved.

Performance Expectations

We are looking for someone who does not simply execute instructions.

The designer should

- Question poor UX decisions.
- Suggest better solutions.
- Think from the user's perspective.
- Understand business objectives.
- Understand product metrics.
- Identify usability problems independently.
- Propose innovative interactions.
- Maintain consistency across the product.
- Think about scalability.
- Take ownership of the design.
- Meet deadlines.
- Respond quickly to feedback.
- Work closely with developers and product leadership.

Candidate RequirementsMust Have
- 3+ years of professional UI/UX/Product Design experience.
- Strong Figma expertise.
- Excellent responsive web design knowledge.
- Strong mobile application design experience.
- Strong UX thinking.
- Experience creating design systems.
- Experience designing complex SaaS/platform products.
- Excellent visual design skills.
- Strong understanding of user flows.
- Strong understanding of typography, spacing and hierarchy.
- Ability to work with developers.
- Ability to deliver quickly under deadlines.
- Strong portfolio demonstrating real products.

Preferred

Experience in

- Social media products
- Video platforms
- E-commerce
- AdTech
- Creator platforms
- AI products
- AR products
- FinTech/reward systems
- Marketplace platforms
- SaaS dashboards

Portfolio Requirement Candidates must provide a portfolio containing real product work .

The portfolio should demonstrate

- Before/after redesigns
- UX problem solving
- Mobile applications
- Responsive websites
- Complex dashboards
- Design systems
- User flows
- High-fidelity UI
- Prototypes

Candidates showing only graphic design, posters, logos or social media creatives without strong product design experience may not be suitable for this role. Interview & Selection ProcessRound 1 – Portfolio Review

We will evaluate the candidate's previous product design work.

Round 2 – Product/UX Interview

Discussion around

- UX thinking
- Product decisions
- Responsive design
- Mobile UX
- Design systems
- User psychology
- Problem solving

Round 3 – Practical Design Assessment The candidate may be given a small AdxReel-related design problem. The assessment will focus on:
- UX thinking
- UI quality
- Creativity
- Design system thinking
- Responsive design
- Mobile experience
- Speed
- Attention to detail

Final Selection Candidates who successfully complete the interview and assessment process may receive an offer from AdxReel.

What Success Looks Like

At the end of the initial one-month project, AdxReel should have:

One unified, premium and scalable product design system covering Website + Responsive Web + Mobile Application.

The final experience should be:

- Modern
- Premium
- Fast
- Clean
- Intuitive
- Mobile-first where appropriate
- AI-friendly
- Commerce-friendly
- Creator-friendly
- Developer-friendly
- Consistent across platforms
- Scalable for future features

Most importantly, the redesign should make AdxReel easier to understand, easier to use and significantly more compelling for users, creators, sellers and advertisers.

📌 Senior UI/UX Designer (Bengaluru)
🏢 AdxReel
📍 Bengaluru