This is a hands-on position responsible for building ETI's organic-search and technical-content engine.
The person should help potential customers discover ETI when searching for AI/GenAI, Quality Engineering, DevOps, ERP/Oracle and other technology services through traditional search and increasingly through AI-powered search.
Key Responsibilities
- Comprehensive keyword research and keyword architecture.
- Technical SEO audits.
- Coordinate/implement technical SEO improvements.
- Competitor and content-gap analysis.
- Optimize existing website pages.
- Develop SEO-focused service and landing pages.
- Build topic/content clusters.
- Work with technical SMEs to produce technical content.
- Develop and optimize case studies.
- Internal-linking strategy.
- Ethical link-building/backlink strategy.
- Google Search Console monitoring.
- GA4 organic analysis.
- Ahrefs/SEMrush or equivalent.
- Keyword-ranking and organic-traffic monitoring.
- Content refresh and optimization.
- Organic conversion optimization.
- GEO/AEO strategy.
- Optimization for emerging AI-powered search/answer engines.
Required Experience
- 4–7 years of hands-on SEO/content-growth experience.
- Strong technical SEO knowledge.
- Demonstrable organic traffic growth.
- Strong keyword research.
- Strong competitor analysis.
- Google Search Console and GA4.
- Ahrefs/SEMrush or equivalent.
- Service-page and landing-page optimization.
- Content-cluster experience.
- Link-building knowledge.
- Positive written English.
- Ability to understand technical subjects and work with technical SMEs.
- IT services/SaaS/software/technology experience strongly preferred.