Company Description

Avyuk is the fine jewellery line of Shrinath Gems and Bullion, specializing in emerald-focused fine jewellery. Backed by the group’s experience in gemstones and jewellery manufacturing, Avyuk develops distinctive collections for B2B clients across India and international markets.

With offices in Jaipur and Hyderabad and an expanding presence in Mumbai, Avyuk is focused on building long-term relationships with leading jewellery retailers, chains, wholesalers, distributors and international buyers.

Role Description

We are looking for an experienced Senior Sales Executive – B2B Jewellery to drive Avyuk’s domestic and international sales growth .

This is a full-time, hybrid role based in Mumbai , involving client meetings, market visits, trade events and business development activities, along with some work-from-home flexibility.

The candidate will be responsible for developing new B2B business across India, including establishing relationships with large organized jewellery retailers, jewellery chains, wholesalers, distributors and key corporate accounts . The role will also involve developing international leads, identifying potential buyers and partners in overseas markets, establishing meetings and converting opportunities into long-term business relationships.

Key Responsibilities

- Develop and grow B2B fine jewellery sales across the Indian market , with a strong focus on acquiring new clients and increasing revenue from existing accounts.
- Identify, approach and establish relationships with large jewellery retailers, multi-store chains, wholesalers, distributors and key accounts across India.
- Build a strong pipeline of prospective domestic clients through existing industry relationships, market research, referrals, trade networks and direct outreach.
- Develop international B2B leads by identifying jewellery retailers, wholesalers, distributors and potential business partners in relevant overseas markets.




- Initiate conversations with international prospects, establish meetings, present collections and consistently follow up to develop new accounts.
- Arrange and conduct in-person and virtual meetings with decision-makers, buyers, procurement teams and business owners.
- Present Avyuk’s jewellery collections, gemstone capabilities, customization options and manufacturing strengths effectively to prospective clients.
- Understand client requirements and work closely with the design and production teams to develop suitable products, collections and commercial proposals.
- Negotiate pricing, commercial terms, order quantities and delivery requirements while maintaining company margins and long-term client relationships.
- Take ownership of the complete sales cycle — from lead generation and initial contact to meetings, negotiation, order confirmation and repeat business .
- Achieve defined monthly, quarterly and annual sales and revenue targets .
- Maintain and strengthen relationships with existing clients while identifying opportunities for repeat orders and account growth.
- Maintain an organized sales pipeline and regularly report leads, meetings, conversions, orders and revenue performance.
- Monitor jewellery market trends, competitor activity and client requirements to identify new sales opportunities.
- Represent Avyuk at domestic and international jewellery exhibitions, trade shows and buyer meetings when required.
- Coordinate with internal design, production, accounts and logistics teams to ensure smooth execution and timely delivery of client orders.





Qualifications & Experience

- 7–8+ years of experience in B2B sales , preferably within the fine jewellery, diamond jewellery, gemstone jewellery or closely related industry.
- Robust existing understanding of the Indian jewellery market , including organized retailers, jewellery chains, wholesalers and key B2B accounts.
- An established network within the jewellery industry and the ability to open conversations with relevant buyers and decision-makers will be highly valued.
- Demonstrated experience in acquiring new clients, developing key accounts and closing significant B2B orders .
- Experience in international business development, export sales or dealing with overseas jewellery buyers is an advantage.
- Strong negotiation, relationship-building and commercial skills.
- Excellent communication and presentation skills.
- Fluency in English and Hindi is required. Additional languages are an advantage.
- Comfortable with regular client meetings, market visits and domestic or international travel when required.
- Target-driven and comfortable working against clearly defined sales and revenue objectives .
- Ability to independently generate leads, establish meetings, follow up consistently and convert opportunities into business.
- Bachelor’s degree in Business, Marketing, Commerce or a related field is preferred.

What We’re Looking For We are looking for someone who is sales-driven, well-connected and proactive — a person who understands the jewellery industry, is comfortable approaching major accounts, can establish meetings with decision-makers and has the persistence to take opportunities through to closure.

- The ideal candidate should be equally comfortable developing business within India and building new relationships internationally , with a strong focus on generating measurable sales and long-term B2B partnerships.

📌 Senior Sales ExecutiveB Jewellery (Mumbai)
🏢 Avyuk
📍 Mumbai