Role Objective
Support the Programming Strategy & Insights function through robust data analysis, performance tracking, and audience measurement. The role will be responsible for mining large datasets, monitoring viewership trends, creating actionable reports and dashboards, and supporting content, scheduling, and monetisation decisions through timely and accurate insights.

The role is on a third-party payroll and will be on contract for six months.

Key Responsibilities

Data Analytics & Performance Tracking
Analyse BARC data, audience behaviour, ratings, reach, TSV, and market-level performance across programming genres and time bands.
Mine and interpret large datasets to identify viewership trends, audience shifts, and performance opportunities.
Maintain regular performance trackers, dashboards, and scorecards for Prime Time and Non-Prime Time programming.
Generate daily, weekly, and monthly reports to monitor channel, show, slot, and competitor performance.
Ensure data accuracy, integrity, and timely dissemination of insights across stakeholders.





Programming Insights & Decision Support
Support programming teams with data-backed recommendations on content performance, scheduling, slot movements, and launch strategies.
Conduct pre- and post-launch analyses for recent shows, special events, and programming interventions.
Track effectiveness of content changes and recommend corrective actions based on audience behaviour.
Monitor seasonal, festive, and competitive market trends impacting viewership performance.

Advertising & Revenue Analytics
Track Ad GRP delivery, inventory utilisation, and break performance.
Support analysis of break structures, FCT allocation, and scheduling effectiveness to improve monetisation outcomes.
Provide data inputs during key business periods such as IPL, major launches, and competitive events.

Stakeholder Support
Partner closely with Programming, Sales, Distribution, and Business teams to address data and insight requirements.
Prepare

📌 Associate - Programming Strategy & Insights (Planning and Operations), Colors (Contractual)
🏢 JioStar
📍 Mumbai