A. Digital & Performance Marketing Execution

- Set up, run and monitor day-to-day performance marketing campaigns (Google Search/Display, Meta/Instagram Ads) as briefed by the Marketing Manager
- Track daily/weekly campaign metrics (spend, leads, cost-per-lead) and flag underperformance promptly
- Maintain and update local SEO listings and Google Business Profiles for all branches
- Schedule and publish approved content across social media channels as per the content calendar
- Support basic creative/copy requirements for ads and posts, working with the Designer for final assets
- Maintain lead-source tracking and ensure every digital lead is correctly tagged and handed off to the Tele Calling team

B. Referral & Partnership Coordination Support

- Maintain and update the database of school, residential community, neonatal centre and gynaecologist contacts
- Coordinate outreach calls, visits and follow-ups with referral contacts as directed by the Marketing Manager
- Assist in preparing outreach materials (decks, brochures, proposals) for schools, NICUs and gynaecologist partnerships
- Support scheduling and logistics coordination for awareness sessions, camps, seminars and conferences

C. Events & On-Ground Support

- Assist the Events Executive with on-ground execution of camps, workshops, seminars and conferences as required
- Capture event leads, photographs/testimonials and follow-up data for post-event reporting
- Coordinate with branch teams to ensure event-generated leads are followed up promptly

D. Reporting & Administration

- Maintain weekly campaign and lead-generation reports for the Marketing Manager




- Update the marketing dashboard/CRM with accurate, current data on leads, sources and campaign spend
- Coordinate with vendors (media, printing, small local agencies) on routine execution tasks as assigned

6. Key Deliverables & KRA

Responsibility / Deliverable

Frequency / Target

Digital campaign monitoring & optimisation support

Daily/weekly

Local SEO / Google Business Profile upkeep (all branches)

Reviewed monthly

Content publishing per calendar

Weekly

Lead-source tagging accuracy (CRM)

Daily, reviewed weekly

Referral database updates (schools, residential, NICU, gynaecologists)

Weekly

Event/seminar coordination support

As per event calendar

Weekly report to Marketing Manager

Weekly

7. Key Competencies Required

Digital & Performance Marketing Execution

Attention to Detail & Data Accuracy

Coordination & Follow-Through

Basic Content/Copy Sensibility

Communication (Internal & Partner-Facing)

Organisation & Time Management

8. Work Expectations

- Execute campaigns, content and outreach tasks accurately and on schedule, as briefed by the Marketing Manager
- Maintain accurate, up-to-date data across CRM, dashboards and reports at all times
- Proactively flag campaign or partnership issues rather than waiting for review cycles
- Coordinate professionally with the Events Executive, Designer, Tele Calling team and branch staff
- Maintain confidentiality of all parent, child and partner information at all times

Marketing Executive – | Confidential, Internal Use Only Pay: ₹15,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Senior Marketing Executive (Navi Mumbai)
🏢 Child rehabilation center
📍 Navi Mumbai