Marketing Executive / Senior Marketing Executive

Organization: Trade Promotion Council of India (TPCI)

Department: Marketing & Communications

Experience: 2–5 years (agency-side client servicing preferred)

About the Role

We're looking for a Marketing Executive/Senior Marketing Executive to manage marketing and communication mandates for TPCI's trade promotion initiatives, events, and brand campaigns. The ideal candidate comes from an agency background handling client servicing, and is comfortable owning a brief end-to-end — from decoding client requirements to final delivery, coordinating with internal creative/design/digital teams along the way.

Key Requirements

- Ability to brief and decode briefs accurately — translating stakeholder requirements into transparent creative/marketing direction
- Strong deadline management across multiple concurrent projects
- Internal team management — coordinating designers, content writers, and digital teams to deliver on time
- Working knowledge of digital marketing (social media, SEO/SEM basics, email marketing, campaign performance tracking)
- Understanding of mainline/ATL marketing (print, OOH, broadcast, event branding)
- Experience with event marketing/promotion (trade shows, exhibitions, summits)
- Strong written and verbal communication skills — for client/stakeholder-facing coordination and content review
- Vendor and agency coordination (print, design,



media buying, production)
- Budget tracking and basic cost estimation for marketing activities
- Proficiency with MS Office/Google Workspace (PPT decks, reports); familiarity with basic design tools (Canva/Figma) is a plus
- Ability to maintain brand consistency across collateral and communication touchpoints
- Comfortable working in a quick-paced, cross-functional environment with senior stakeholders

Key Responsibilities

- Own and manage marketing briefs from intake to execution across events, campaigns, and collateral
- Coordinate with internal design, content, and digital teams to ensure timely, on-brief deliverables
- Liaise with external vendors/agencies for print, production, and media requirements
- Track project timelines and flag risks proactively
- Support digital marketing execution — social calendars, email campaigns, performance reporting
- Assist in planning and execution of mainline marketing activities for flagship events
- Maintain documentation, status trackers, and reporting for ongoing marketing initiatives

Ideal Candidate Profile

- 2–5 years of marketing agency experience in client servicing strongly preferred
- Prior exposure to B2B, trade, or event marketing is an advantage
- Self-starter who can manage ambiguity and multiple stakeholders simultaneously

- Delhi based

📌 Senior Marketing Executive (New Delhi)
🏢 Trade Promotion Council Of India
📍 New Delhi