Uncle Peter's Pancakes (UPP) is a rapidly growing Indian pancake QSR chain that started as a cloud kitchen in Bengaluru in 2019. We've expanded to 80 outlets across 30 cities, been featured on Shark Tank India Season 3, and are on track to open 500 stores across India in the next three years.

We're looking for a Brand Lead / Senior Marketing Leader to own and drive our end-to-end brand strategy — shaping our brand voice, driving organic and paid growth, and building a data-backed roadmap to scale revenue, visibility, and engagement.

What You'll Do

- Define brand positioning and build annual/quarterly brand plans
- Lead 360° campaigns across digital, ATL, BTL, and in-store
- Manage creative, media, and PR agencies; own budgets, KPIs, and ROI
- Oversee brand tone, visual identity, and messaging across all platforms
- Use consumer insights and data to continuously sharpen brand strategy
- Partner cross-functionally with business development, design,



operations, and franchise teams
- Build influencer, brand ambassador, and media relationships
- Drive digital growth, customer acquisition, retention, and regional/store-level marketing
- Lead new product launches and campaigns
- Hire and lead a high-performing marketing team as we scale

What We're Looking For

- 5 years in brand marketing or brand management — FMCG, F&B;, or lifestyle brands preferred
- Proven success scaling consumer brands in India
- Solid digital-first, youth-centric creative instincts
- Excellent storytelling, communication, and stakeholder management skills
- Data-driven and analytical decision-maker
- Relevant QSR/Café/F&B; experience is a must

Pay: ₹1,200,000.00 - ₹1,500,000.00 per year

Work Location: In person

📌 Senior Marketing Leader (Bengaluru)
🏢 Bogmalo Foods
📍 Bengaluru