Key ResponsibilitiesCampaign Management

- Plan and execute B2C marketing campaigns across online and offline channels.

- Coordinate end-to-end execution of promotional, festive, seasonal and brand campaigns.

- Work closely with internal teams and external agencies/vendors to ensure timely campaign execution.

- Track campaign performance and prepare reports on reach, engagement, leads, footfall and conversions.

Retail Marketing &

- Activations

- Plan and execute in-store and retail marketing activities to increase customer footfall and engagement.

- Coordinate store-level promotions, customer engagement activities, launches and festive activations.

- Develop initiatives specifically designed to drive walk-ins and sales at retail stores.

- Coordinate with store teams to ensure smooth execution of marketing activities.

Exhibitions &

- Events

- Plan and coordinate exhibitions, events, pop-ups and customer engagement activities.

- Handle end-to-end execution, including vendor coordination, logistics, branding, customer communication and on-ground activation.

- Ensure the brand experience and communication are maintained consistently across events.

B2C Customer Engagement

- Develop and execute initiatives focused on customer acquisition, engagement and retention.

- Work on customer databases and coordinate campaigns for existing and prospective customers.

- Understand customer behaviour and retail trends to develop relevant marketing initiatives.

- Coordinate with the sales team to convert marketing-generated enquiries and leads into business.

Vendor &

- Agency Coordination

- Coordinate with creative agencies,



event agencies, printing vendors, media partners and other marketing vendors.

- Take ownership of campaign execution and ensure deliverables are completed within timelines and budgets.

- Manage multiple marketing activities simultaneously and ensure smooth on-ground execution.

Required Skills &

- Experience

- 2–5 years of hands-on experience in marketing, preferably in B2C and retail environments.

- Robust experience in campaign planning and execution.

- Prior experience in retail marketing and customer-facing activities.

- Experience handling exhibitions, events, activations and promotional campaigns.

- Strong understanding of B2C customer behaviour and retail marketing.

- Ability to independently manage campaigns from planning to execution.

- Strong vendor and agency management skills.

- Good communication, coordination and negotiation skills.

- Strong execution and project-management capabilities.

- Comfortable working closely with sales and retail teams.

- Ability to analyse campaign performance and derive actionable insights.

Preferred Candidate Profile

- Candidates from the jewellery industry will be given preference.

- Experience in luxury retail, fashion, lifestyle, premium retail, automobiles, hospitality or other consumer-facing industries will also be considered.

- Exposure to premium/HNI customer segments will be an added advantage.

- Candidates should be execution-oriented and not limited to only digital marketing or social media activities.

Pay: ₹30,000.00 - ₹70,000.00 per month

Benefits

- Provident Fund

Work Location: In person

📌 Senior Marketing Executive (Borivali)
🏢 Manubhai Gems
📍 Borivali