Location: Noida

Experience: 6–8 Years

Education: MBA/PGDM or equivalent Postgraduate degree from a reputed institution

Industry Preference: Publishing, STM/Academic Publishing, Technology Services

Role Overview

Thomson Digital is seeking a dynamic professional to drive business development, strategic initiatives , marketing, with a strong focus on the global publishing and content service ecosystem .

The role will be responsible for identifying and developing new business opportunities, building relationships with publishers and content-led organizations, supporting market expansion initiatives, and positioning Thomson Digital's capabilities and solutions with prospective clients.

Key Responsibilities

1. Business Development & New Business Acquisition

- Identify and develop recent business opportunities within the publishing, STM, academic, and content services ecosystem .
- Build and manage a pipeline of prospective international and domestic publishers, societies, content owners/aggregators .
- Research target markets, identify prospective accounts and develop account-level approaches for business acquisition.
- Understand client requirements and position Thomson Digital's capabilities and solutions in areas such as content production, typesetting, digital conversion, XML/EPUB, editorial and language services, content transformation and other publishing operations .
- Support lead generation through market intelligence, networking, industry events, partnerships, digital outreach and targeted campaigns.
- Develop and manage business proposals, capability presentations, RFP/RFI responses and commercial pitches in collaboration with internal teams.
- Track prospects, opportunities, engagement status and revenue pipeline through appropriate dashboards and reports.




- Develop strategic relationships and identify opportunities for cross-selling and up-selling across existing and prospective accounts.

2. International Market Development

- Research and identify opportunities across North America, Europe, Middle East, APAC and other international publishing markets .
- Track publishing industry trends, market movements, competitor offerings and emerging business opportunities.
- Identify relevant publishing conferences, trade shows, associations, societies and industry networks for business development.
- Support market-entry and go-to-market initiatives for new geographies and service offerings.
- Represent the organization professionally in meetings, conferences, industry forums and client discussions.

3. Marketing & Branding

- Plan and execute targeted marketing initiatives aligned with business development and revenue objectives.
- Develop high-quality company presentations, capability decks, brochures, case studies, email campaigns, thought-leadership content and other marketing collateral .
- Work with internal teams and external agencies/vendors for campaign execution.
- Develop industry-specific messaging and marketing content for the publishing and content services market .
- Support digital marketing, lead-generation and account-based marketing initiatives.

4. Market Intelligence & Strategic Research

- Conduct market research, competitor analysis and industry benchmarking focused on the global publishing and content services industry .




- Identify emerging trends, customer needs, market opportunities and potential service areas.
- Prepare market intelligence reports, opportunity assessments and recommendations for leadership.
- Use AI and digital research tools such as ChatGPT, Claude, Gemini and other productivity/research platforms to improve research and business development effectiveness.

5. Strategic Projects & Cross-functional Initiatives

- Drive strategic and cross-functional projects from planning through execution.
- Coordinate with Sales, Operations, Technology, Marketing, Finance and other internal functions.
- Work with external consultants, vendors, clients and industry stakeholders as required.
- Maintain project trackers, dashboards, action plans and management reports.
- Ensure timely execution of strategic initiatives and business development priorities.

Preferred Candidate Profile The ideal candidate would be someone who:

- 6–8 years of relevant experience in Business Development, Marketing, Strategic Initiatives, Consulting, Client Management or related functions.
- Comes with strong Publishing/Content/Knowledge Services industry exposure .
- Has a demonstrable track record of bringing in or contributing to new business .
- Has an existing understanding/network within the publishing industry .
- Has worked with international clients or global markets .
- Is commercially driven but also capable of handling marketing, research and strategic initiatives.
- Is well-spoken, confident, polished and highly articulate in English .
- Can independently represent the organization in front of senior publishing and corporate stakeholders.
- Has the maturity to work with CXO-level leadership and drive initiatives with limited supervision.

📌 Senior Manager – Business Development & Strategic Initiatives (Noida)
🏢 Thomson Digital
📍 Noida